Out of Store Advertising

Question 1

Using the colours red and yellow in an advertisement/logo can unconsciously make consumers feel hungry.

Accepted Answer

True

Question 2

When influencers partner with brands, they typically only promote products that they actually use and like.

Accepted Answer

False

Question 3

When there is a health or nutrition claim on a product we should:

Accepted Answer

Check the nutrition facts label and ingredient list to confirm the claim

Question 4

The food and beverage industry commonly targets which audiences:

Accepted Answer

All of the above

Question 5

Out of store advertising is:

Accepted Answer

Any advertising that happens outside the store, traditionally or digitally

Question 6

Which of the following is not an example of traditional advertising?

Accepted Answer

Podcast ads

Question 7

An example of omission would be when brands include statements like "strong source of fibre" on their product packaging.

Accepted Answer

False

Question 8

What is the purpose of an emotional appeal?

Accepted Answer

To make people feel connected to the product

Question 9

Where do we most commonly see bandwagon advertising?

Accepted Answer

Social media

Question 10

If a brand is trying to target budget conscious shoppers, they may:

Accepted Answer

Use promos or reward systems

Question 11

Brands use advertising as a tool to:

Accepted Answer

To make profit by any means necessary

Question 12

If an advertisement labels something as limited edition, this is an example of bandwagon advertising.

Accepted Answer

True

Question 13

What are some common emotions that advertisements will appeal to? Select the best option.

Accepted Answer

Humour and Happiness

Question 14

Which of the following best explains how endorsement and testimony differ?

Accepted Answer

Endorsements are from celebrities, testimonies are from everyday consumers.

Questions 14