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DECA 2013 Exam (1-50)
DECA 2013 Exam (1-50)
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2013 Marketing cluster exam
Flashcards
50 cards
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Questions
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Answers
1
Which of following is a technique businesses can use to monitor their competitors' activities
Reading annual reports
Reviewing buying motives
Studying regional data
Analyzing economic factors
2
Electrical storms, floods, and earthquakes are examples of __________ risk.
natural
marketing
human
economic
3
Achievement-oriented people rely on _______ to set the standards for their work
their followers
their bosses
their coworkers
themselves
4
To make sure that their budgets are effective what should businesses do with budget information
Send it to all stockholders
Provide it to all top managers
Communicate it to all employees
Post it on bulletin boards
5
What process is HR manager performing when reviewing job applications to select who to call?
Prospecting
On-boarding
Negotiating
Screening
6
Which of the following is not an advantage of labor specialization
Simplified training of workers
Increased production rates
Increased interdependency
Increased worker efficiency
7
What should you do if you call a customer they indicate that you have called at a bad time?
Offer to schedule a second call
Try to continue the conversation
Explain that the call will be short
Ask the customer to call you back
8
a Grocery sells a variety of fruits & vegetables to consumer in the community. Its considered a
retailer
agent
producer
wholesaler
9
When should researchers ask potentially sensitive questions during an interview?
Toward the end of the interview
Throughout the interview
At the mid-point to allow for time to build rapport
At the beginning of the interview to get them out of the way
10
When writing e-mail correspondence to customers and coworkers, its important to remember that
the messages are seen by people other than the recipients
the messages are deleted as soon as they are read
the messages should be written in an entertaining way
the messages should include graphics
11
One way a business can protect customers is to limit the number of employees who have access to
customers telephone numbers
customers purchasing history
customers personal information
customers identification code
12
Which of the following is NOT a characteristic of the peak phase of the business cycle
high dividends
high unemployment
high prices
high interest rates
13
Becoming familiar with products and prices, and keeping work stations organized demonstrates
Being efficient
Being accurate
Following-up
Following-through
14
Searching the internet for statistics that reinforce an idea is an example of
giving alternative ideas
clarifying a new idea
obtaining primary information
supporting ideas with research
15
What is the most important economic resource
minerals
equipment
people
energy
16
Pedro received a check for $432 from Tabor Corp., a company he bought stock in. This income is
referred to as dividends
referred to as interest
referred to as wages
referred to as an inheritance
17
A responsible employee realizes s/he gave a fellow employee the wrong answer to a work question
pretends that s/he gave the right answer
lets the other employee figure it out
apologizes and gives the right answer
refuses to answer questions in the future
18
A reason businesses avoid using openend questions to obtain data is because results difficult
to distribute to management
to enter into a database
to store for future use
to code for evaluation
19
RFID increases channel efficiency because it holds info on a chip that is attached to the
receiving dock
customers inventory report
delivery trucks antenna
box or container
20
Channels of distribution allow channel members to share
risk
profits
employees
equipment
21
Marketers draw samples from
their target population
media stories
groups of university students.
current and former employees
22
Choosing to buy an item at the checkout counter is often an example of
financial self-control
impulsive spending
poor use of credit
smart shopping
23
A grocery sells fruits & vegetables to consumers in the community. It is considered a(n)
producer
retailer
agent
wholesaler
24
Investors take a risk for the potential of receiving which of the following:
Bonus
Recognition
Return
Prize
25
Which of following is example of obtaining information about consumers in unethical way
developing a scientific experiment
Offering a free product in exchange for personal data
sending questionaires to a specific audience
Conducting a random survey
26
A business manager who wants to lead change in the company needs to be
persuasive
forceful
emotional
conservative
27
When businesses need to formalize information they often use ___ communication
lateral
upward
written
verbal
28
Marketing researchers use a Likert rating scale when its questions measure the respondents'
level of agreement
level of intuitiveness
specific beliefs
feelings and knowledge
29
It is beneficial to a researcher to use open-ended questions on a survey when
the survey is long and technical
conducting exploratory research
objectivity is an important factor
maintaining structure is important
30
Secondary research is cost-effective for marketers because the data
are specific
already exist
are cheap to produce
are incomplete
31
The results of exploratory research are often
specific
quantitative
qualitative
unusable
32
Which of the following is a reason that natural resources are considered limited
people lack training or skills needed to do a job
technology has advanced faster than training
the earth has certain boundaries
some countries are unable to manufacture them
33
Which of following is a measure of how happy a customer is
Customer loyalty
Customer satisfaction
Customer behavior
Customer attitude
34
Which of the following is the best way to handle slow/methodical customers
Don't jump to quick conclusions
Let them have their say
Serve them non emotionally
Help them along by not overwhelming them
35
When you ask coworkers for help and they aren't able to help, an appropriate response would be
"Thanks anyway; maybe another time"
"I guess you don't remember when I helped you"
"I don't know how I'll ever get done"
"Thanks anyway; I won't bother you again"
36
Managers should avoid marketing-research projects that
take a long time to complete
might give unfavorable results
involve new products
make little financial sense
37
a business promises to do something for another business for compensation is an example
benefit
treaty
enterprise
contract
38
One of the strengths of using internal sources to collect market research info is the info
is available to outside users
is organized by department
pertains directly to the issue
relates to industry problems
39
Why is the concept of price stability an effective measurement of the state of the economy
Reflects the rise in wages and benefits
Matches the effects with the causes
Compares revenues with expenses
Indicates positives and negative trends
40
Which of the following characteristics describes a person who always arrives at work on time
independent
creative
dependable
honest
41
Which of the following is a characteristic of good visions:
Expensive processes
Permanent results
Concrete situations
Complicated ideas
42
A summarization of the total income and expense of a business for a period of time is called
cost of goods sold
the profit-and-loss statement
gross profit
balance sheet
43
One of the characteristics of effective verbal communication is
good use of slang
lack of tact
lack of clarity
precise speech
44
a basic principle of procedural due process involves __ before taking action
obtaining witnesses
awarding damages
providing notice
creating evidence
45
What is an example of a market research method that is used to collect primary data
customer survey
census data
external reports
trade-journal article
46
Which of the following is a characteristic of a persuasive sales message:
Discredits the competition
Contains loaded language
Reminds customers of the product
Makes the product appealing
47
One of the advantages of a market economy is
government control
freedom of competition
absence of taxes
assigned occupation
48
Purpose to use marketing info management to gather data on activities & new products of others
analyze promotional methods
compare warehouse procedures
improve stock control
monitor the competition
49
What does a channel of distribution usually need to be able to manage or avoid conflict?
Updated technology
Limited competition
Equal authority
Strong leadership
50
When return on capital is positive, the company is
growing in value
paying out dividends
low on cash
losing value