Marketing

a certain sum of money given to a purchaser for each unit bought after an initial deal is over

Services are difficult to promote due to their intangibility, this can be overcome by:

"calculated on what it would cost to produce the goods at full plant capacity."

What must an effective control process contain?

Customers with dissimilar needs should be grouped together in market segments:

Market potential places absolute limits on the size of the company’s sales potential

Which of the following is the correct order of sorting activities?

What is not a benefit of test marketing?

Marketing forces affect marketers by:

Diversified growth (Ansoff) can be achieved by:

Customer value reflects perceived tangible and intangible benefits and costs to the customer:

What is not a classification of consumer purchasing behaviour

Some green marketers believe concepts should be reduced to

The marketing audit does not concern itself with the company’s marketing position

This group tends to work less when financial compensation is implemented

A mission can benefit an organization by providing:

What is not a step of the perception process?

"A lack of information to evaluate a service even post consumption" refers to

A Vertical Marketing System (VMS) can be:

What is not a common classification of influences of buying behaviour?

[Industrial products_2] Which of the following is wrong?

Marketing assets are NOT commonly classified as

What is not a common issue taken up by the consumer movement?

Legislation affecting marketing can be divided in

The dpm matrix uses:

Brand awareness is important because it:

"Seek repeat sales and receive orders through fax, email, telephone or online"

Marketing managers deal with broad sets of variables related to:

According to the book brand equity consists of:

What is not a type of media for digital marketing?

The core aspects of the micro environment include:

Major categories of social responsibility are:

The correct order of social responsibility dimensions is:

"Derived by adding a predetermined percentage of the cost to the cost of the product"

What is not a typical communication effect?

A marketing oriented company devotes resources to understanding:

[Industrial products_1] which of the following is wrong?

What is marketing's primary aim?

The four level of brands are:

Critical marketing challenges orthodox:

Commercialization (but after generation + screening) of a product is preceded by these four:

The competitor analysis consists of what stages?

The correct order or brand loyalty is:

Changes to a products dependability and durability are referred to as:

The best segmenting variable category for determining behaviour is:

Marketers need to maintain good relations with elected officials because:

When a product returns a profit but this does not meet objectives this is referred to as:

Marketing's function is to:

What is not an activity involved in order processing?

What is (traditional) marketing myopia?

What is a key benefit of Integrated Marketing Communications (IMC)?

What are elements of new marketing myopia (smith)?

Strong and desired brand should identify:

The correct order of marketing evolution eras is?

The correct order of segmenting is:

Time series analysis is useful for companies with highly erratic demand

The gap between expected and perceived service quality is not caused by a gap between:

What is not a facet of an effective PR programme?

What is not a benefit of service blueprinting?

A typical target strategy is:

What is not a common reason for competitive analysis?

Market followers

Influences on buying behaviour in b2b are:

Effective marketing involves an analytical process including:

Market challengers

The augmented product refers to:

CRM is data capture about:

Market nichers commonly

Which is not a common category for classification for services:

To make interventions which encourage positive behavioural changes, such as quitting smoking,

Decisions about which segments to target generally relate to:

A strategic market plan takes into account:

The four types of business markets are:

Products are referred to as "new" when they are

Brokers negotiate deals on a permanent basis

Which of the following are common roles in the buying centre?

Sales is typically not used as an objective for advertising except for direct response ads

What is not a necessary condition for non-price competition?

It is possible to overspend on quality

The customer value triangle consists of:

The three levels generally in customer response models do not include:

In responding to environmental forces marketers can take which approach?

What is not a type of inventory cost?

Reduction off list price given by a producer to an intermediaryfor performing certain functions

Which is not an addition to the original 4Ps of the marketing mix made for services?

The ASP of marketing refers to?

In a Vertical Marketing System

Typical categories of segmenting variables are:

Which of these is not a major consideration in assessing opportunities and resources

The right order of the product adoption process is:

For a group to be a market it has to:

Market fast movers

Customer-based brand equity refers to (Keller:

The size of a buying centre is commonly influenced by:

What is not a performance objective of physical distribution?

Brand image refers to

Which of the following is true:

Brand associations can vary according to their

How can marketers overcome new marketing myopia?

Common methods of buying behaviour are:

[comp pos] What about market leaders is not true?

What is not a benefit of STP?

Integrated growth can be achieved through:

What is not one of the traditional 4 promotional methods?

[consumer product cat]Which of the following is wrong?

What conditions must exist before a transaction can take place?

The depth of a marketing mix is defined by

The business cycle includes:

Using the demand-based approach, competitors can be classified as

Cause-related marketing is:

Competitive advantage is the achievement of superior performance vis-à-vis rivals through:

Differential advantages should be:

A pull policy is a promotion strategy that promotes only to the next channel down the line

Which of the following categories of intermediaries take ownership of the product?

Brand awareness (Keller) consists of?

Minor, non-recurring low-risk problems can be handled successfully by intuition

Customers use 5 dimensions to evaluate services (RATER) which of the following is not included:

"a new task purchase is changed the second or third time it is is ordered" refers to

Intense growth (Ansoff) cannot be achieved by

What is not a determinant in establishing a reorder point?

Advertising should be regarded as an expense rather than an investment

What does the "Ikea effect" refer to:

"means the producer absorbs the costs of shipping the merchandise to customers."

A key reason behind the growth in B2B services is:

Strive to pay low prices above all else

Which of the following is not a non-economic determinant of channel leadership?

Besides perception, psychological influences include:

A type of brand is:

Game theory is effective when

Charges the highest price that buyers who most desire the product will pay.

What is not considered a disadvantage of digital marketing?

This approach during the decline stages exploits any strengths left in the product

Societal factors include

upstream social marketing targets behaviour change directly

Which is not one of the distinguishing factors of services (SHIP):

"Ongoing, lengthy-duration, awareness-building or awareness using multi-technique PR activity."

"A price developed in the mind of the consumer through experience with the product"

The increased impact of combining advertising with sales promotions is referred to as

Sales promotions are used to promote long-term sales

Personal selling is a very precise promotional method. What is not a purpose of the method?

Key differences of b2b markets compared to consumer markets are:

Personal influences consist of:

Products can be viewed as:

Product-attribute advertising is used when physical differences exist between products. It:

Keller identifies which categories of brand image?

What is not a function of periodic sales meetings?

Top of mind awareness is a form of:

"market coverage in which only some available outlets in an area distribute a product."

Which of the following is true:

Self-regulation..:

"a company’s use of one of its existing brand names as part of an an improved or new product"

What is not an aim of a marketing strategy?

Believes companies can influence their environments e.g. by choosing where to compete

What is not a benefit of digital marketing?

"undertake order taking and help trade customers promote, display and stock their products"

Marketing 5 P's are

Wants are what satisfies consumer needs. Demand is..

Which of the following is not a personal communication medium?

Brands are mainly tangible

What is not a form of utility created by intermediaries?

The two economic determinants of channel leadership are:

Coupons have questionable effects on the use of new products and brands