Social Media Marketing: Module 1 - Introduction to Marketing

Question 1

Keeping in touch with friends is the top reason people use social media.

Accepted Answer

True

Question 2

Marketers tend to use social media primarily for all of the following purposes EXCEPT

Accepted Answer

product life cycle.

Question 3

Which is not an element of the marketing mix?

Accepted Answer

principle

Question 4

Establishing a social brand, developing a strategy, engaging the audience, and monitoring the results is part of the

Accepted Answer

social media marketing process

Question 5

Which of the following is NOT a marketing function?

Accepted Answer

market concepting

Question 6

Social media marketing is unique in that it involves customers and marketers engage directly.

Accepted Answer

True

Question 7

What is a tangible item that is produced and sold to consumers?

Accepted Answer

good

Question 8

Promotion and selling are essentially the same concepts.

Accepted Answer

False

Question 9

Integrating SMM with traditional marketing creates multiple modes of communication to deliver messages to customers.

Accepted Answer

True

Question 10

The three elements of the marketing concept are

Accepted Answer

customer needs, company goals, and profits.

Question 11

Social media marketing (SMM) has increased the impact marketing activities have on all of the following EXCEPT

Accepted Answer

the environment

Question 12

The promotion of a product/service is the single most significant contrast between SMM and traditional marketing.

Accepted Answer

False

Question 13

The percentage of the market for a product or service that a company supplies is known as what?

Accepted Answer

market share

Question 14

A plan for how a business should appear to customers and competitors is known as what?

Accepted Answer

brand strategy

Questions 14