How do advertisers use the camera to persuade audiences to buy toys?

By making the toy look bigger and better

What is the purpose of a toy advertisement jingle?

To make the product more memorable

What is an example of a 'Cool Kids' advertising technique?

Showing kids who look older, happy and confident playing with the toy

What does 'Bigger is Better' mean in advertising?

Using oversized images and close-ups to make the toy look more exciting

Which of these is a common way advertisers appeal to parents?

Showing safety features and educational benefits

What is the main purpose of toy advertising?

To inform children about new toys

Which is a way a toy advertisement could make a product look worse than it is?

Listing only the products faults on the front packaging

What is a common way advertisements use celebrities?

Featuring their songs and using the product

What is one way toy ads create a sense of excitement?

Exaggerated facial expressions, No music and dull colours

How do advertisers use persuasive language?

Rhyming or repetitive Product name

What is an example of a toy advertisement using 'Sound and Visual Effects'?

A toy car commercial with fast zoom-ins and engine sounds

What is a key difference between how toy ads target children vs. parents?

Parents look for safety and value; children focus on fun and excitement

How do advertisers make a toy seem like a must-have™ item?

By showing that 'everyone' is playing with it

Why do advertisers use mascots or cartoon characters in toy ads?

To make the ad more appealing to children

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Year 8 Advertising Revision

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Questions 22

Answers

1
How do advertisers use the camera to persuade audiences to buy toys?
By making the background more interesting
By showing adults using the toy
By using dull colours to make the toy realistic
By making the toy look bigger and better
2
What is the purpose of a toy advertisement jingle?
To target parents instead of children
To make the ad shorter
To make the product more memorable
To distract from the small print
3
What is an example of a 'Cool Kids' advertising technique?
Adding a warning about safety risks
Showing kids who look older, happy and confident playing with the toy
Including a voiceover from an adult
Using only black-and-white colours
4
What does 'Bigger is Better' mean in advertising?
Making sure the ad has the biggest celebrity endorsements
Using oversized images and close-ups to make the toy look more exciting
Using only large toys in ads
Making ads longer so they have more information
5
Which of these is a common way advertisers appeal to parents?
Showing safety features and educational benefits
Using only animated characters
Adding lots of sound effects
Using bright, flashing lights
6
What target audience are toy advertisements usually aimed at?
Grandparents and teachers
Children and their parents
Depends on the toy
Teenagers and university students
7
Which of these is an example of 'Limited Time Offer' advertising?
Until stocks last
Available at all Petrol stations
This toy is available in every store
You can buy this in five years
8
What is the main purpose of toy advertising?
To inform children about new toys
To educate children about toys
To persuade audiences to buy the toy
To entertain viewers
9
Which of the following is NOT an example of an advertising technique?
Over-exaggerated facial expressions
Sound and Visual Effects
Slow-motion walking
Cool Kids
10
Which is a way a toy advertisement could make a product look worse than it is?
showing the toy being used with family generations
Cool music, fancy graphics
Using special effects and exaggerated excitement
Listing only the products faults on the front packaging
11
What is a common way advertisements use celebrities?
Refering to them by name only
Using their name only in the fine print
Showing them in black-and-white
Featuring their songs and using the product
12
What is 'small print' in advertising?
A disclaimer in fine text
A special toy feature
A way to make text stand out
A type of font style
13
What is one way toy ads create a sense of excitement?
Exaggerated facial expressions
No music and dull colours
Avoiding any sound effects or motion
Using very slow speech and dark lighting
14
How do advertisers use persuasive language?
Description is presented as an essay
By avoiding exciting words
Rhyming or repetitive Product name
By using only scientific facts and figures
15
What advertising technique uses over-the-top facial expressions?
Excitement
Cool Kids
Family fun
Bigger is Better
16
You need to revise all 9 advertising strategies with definitions and examples
False
True
17
What is an example of a toy advertisement using 'Sound and Visual Effects'?
A black-and-white ad with no sound
A toy car commercial with fast zoom-ins and engine sounds
A toy ad that only has text on the screen
A poster with no movement or music
18
What is a key difference between how toy ads target children vs. parents?
Parents look for safety and value; children focus on fun and excitement
Parents prefer loud sound effects in ads
Children care more about price than parents do
Children read the small print to learn about features
19
What are the 3 elements of audience
Age, Gender, Interest
Gender, Interest, Birth order
Gender, Favourite Colour
Age, Gender, Wealth
20
Which is an example of gendered language in toy advertising?
Available in multiple colours
Fun for all ages
The ultimate princess playset
Each sold seperately
21
How do advertisers make a toy seem like a must-have™ item?
By using very quiet, slow voiceovers
By showing that 'everyone' is playing with it
By listing every negative review
By using black-and-white footage
22
Why do advertisers use mascots or cartoon characters in toy ads?
To make the ad more appealing to children
To make the ad look more realistic
To distract from the product
To target only adults

Year 8 Advertising Revision Flashcards | StudBud