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CH3 Business Basics (Marketing Dynamics) Flashcards | StudBud
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CH3 Business Basics (Marketing Dynamics)
CH3 Business Basics (Marketing Dynamics)
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Marketing dynamics
Flashcards
21 cards
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Questions
21
Answers
1
Which of the following is not a type of utility that can be added by businesses?
Form utility
Place Utility
Consumer utility
Time utility
2
In our economy, ____ serves three functions:medium of exchange,unit of value and store of value
money
barter
lawyers
Profit
3
Customers in the business market buy products for business purposes
False
True
4
The business market of businesses selling primarily to other businesses is called _____.
action-to-business
consumer-to-business
business-to-business
business-to-consumer
5
_____ is the primary goal of a for-profit corporation
Serving a public good
Having a good time
Risking start-up capital
Making a profit for its owners
6
Every country uses the same unit of value, or currency.
True
False
7
The main difference among the forms of business ownership is the amount of owner's liability
True
False
8
Money makes it easier to do business and exchange goods and services.
False
True
9
Businesses handle very little money.
True
False
10
Which of the following is not another term for business market?
Commercial market
Organizational market
Industrial market
Consumer market
11
Websites provide information utility by describing products and giving purchase options.
False
True
12
There are two types of markets based on the type of the buyer: the consumer and target market
False
True
13
Which of the following is not part of the finance function of business?
Developing a budget
Receiving payments
Buying advertising space
Paying expenses
14
The main job of the marketing function of business is to add form utility.
True
False
15
_____ is enhancing a feature or service that inspires a customer to purchase
Adding value
Information utility
Target marketing
Possession utility
16
Utility means usefulness.
False
True
17
The terms customers and consumers always mean exactly the same thing
False
True
18
According to the US Census Bureau, over 70 percent of all businesses in the United States are
sole proprietorship
nonprofits
partnerships
corporations
19
The term commercial refers to buying and selling on a very small scale
True
False
20
Accounting keeps track of all money that enters or leaves the business.
True
False
21
Well-know companies like Microsoft, Exxon Mobil and GE are called nonprofit corporations.
False
True