Persuasive Techniques

The tune that a slogan is put to.

Why do companies use celebrity endorsements?

Ideas repeated over and over and over and over and over and over again!

Using peer pressure to make people buy your product.

Persuading the audience to buy because the evidence shows they should using ‘half-truths’.

Placing a product in view as part of a larger production. Adds a sense of realism to a movie.

The company that measures how many viewers watch each program

The process of promoting a product or service to someone (like selling)

Have someone who is extremely knowledgeable about the subject give an endorsement.

The use of indisputable facts to sell a product or idea.

What is used to support media financially?

The use of numbers or percentages to sell a product.

The saying or phrase used to advertise something

Normal people who use the product say it’s good, so it must be good!

Using the idea of individuality and exclusivity to make a product seam appealing and elite.

A tool to market a product, service, or idea

An appeal to fear or anger to sway the audience. Uses shocking images and dramatic situations

Communication companies (radio, TV, Internet, news, magazines, newspaper, etc.)

The main demographic of people you are aimed at selling to

Advertising through grapevine talk or gossip

The use of a popular, well-known person to sell a product

Online communications (Facebook, Instagram, etc.) where people interact

Character traits of a group of people in a population

Choosing words that positively influence the audience of an item or issue

The most powerful of all selling techniques.