Persuasion

“________” is a rhetorical fallacy that focuses on the person, instead of the issue.

A _______ is a writer’s position about a product, issue or policy.

Writers sometimes use misleading or false statements known as “___________” to persuade people.

“___” is a rhetorical fallacy that makes a broad statement about a group (or groups) of people.

"Ad hominem" is Latin for:

Instead of facts, _____________ use strong feelings like: fear, pity, and vanity.

Word choices that contain strongly positive or negative meanings are called ”___________”.

The _________ technique states or implies that because “everyone is doing it,” you should too.

A __________ is an endorsement from an expert, celebrity, or satisfied customer.

Effective writers use ________ to support their claims.