Which of the following is an example of asynchoronus interaction (ajax)?

User clicks submit, server sends back page with only the error blank.

A fictional, perceived personality

What is the difference between reach and exposure?

Reach--people who viewed; Exposure--people who might view

The rule of three states:

every presentation you create should have a beginning, a middle, and an end

How does mobile social media differ from traditional social media?

Mobile social media is based on location

What is a social media funnel?

phases an audience member goes through when interacting with a company

What is a placeholder profile?

A profile with general information that directs customers to another site.

What two things do you have to do to curate content?

Get permission from creator and give the creator credit for information.

What does SWOT stand for?

Strengths, Weaknesses, Opportunities, Threats

Which of the following is a common error can a presenter make when stating their conclusion?

The presenter simply repeats the introduction as the conclusion.

What does SMART stand for?

specific, measurable, actionable, realistic, time bound

A social media strategists role can be described as

Develops the overall vision for social media to match company mission

What is a content ratio?

The ratio of graphics to texts in your posts.

If you are alerted to or happen to find negative comments about your company, the one thing you should never do is:

delete the negative post or comment.

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SMS Midterm Review

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Questions 25

Answers

1
Which of the following is an example of asynchoronus interaction (ajax)?
User clicks submit, server sends back blank page with error message.
Transmitting data back and forth between itself and a network.
Direct communication where all parties are present at the same time.
User clicks submit, server sends back page with only the error blank.
2
What is a persona?
strong company leader that speaks knowledgeably
service developed around a main product or service that persons may require
A fictional, perceived personality
specific service designed around a group of geographically similar persons
3
What is the difference between reach and exposure?
There is no difference
Expsosure--people who viewed; Reach--people who might view
Reach--people who viewed; Exposure--people who might view
Reach--number of likes; exposure--number of shares
4
Which of these is answered by the question, "Why are you doing this campaign?"
The Mission
The Goals
The Strategies
The Metrics
5
The rule of three states:
every presentation you create should have a beginning, a middle, and an end
limit the body of your presentation to three main points or concepts.
express your concept, emphasize the concept, and make it memorable.
providea problem, a solution, and a result.
6
What is the initial group of people who will view or listen to your presentation?
Primary Audience
Evaluators
Gatekeepers
Evaluators
7
What does the 90% percent in Nielson’s Rule for Participation mean
participants
contributors
lurkers
weirdos
8
How does mobile social media differ from traditional social media?
Traditional social media can not be used on phones
Mobile is based on apps
Mobile social media is based on location
Buttons are smaller on traditional social media
9
Asking a large group of people to brainstorm new ideas for products, services or even content is known as:
Advertising
Brainstorming
Crowdsourcing
Crowdfunding
10
What is a social media funnel?
It is an organized process to help you create one or more "personas"
phases that help you determine which social media posts are effective
phases an audience member goes through when interacting with a company
steps created to make social media material that match your ideal persona
11
What is a placeholder profile?
A random social media profile.
An active social media profile.
A blank social media profile.
A profile with general information that directs customers to another site.
12
A text link, button, or graphic that encourages the user to click or perform an action.
Cookie
Outlier
Outlier
Call to Action
13
Which of the following is a return on investment (ROI) that you might use measure the success of your campaign?
loyalty
revenue
retention of employees
awareness
14
What kind of social media platform would be best for a professional association of bankers?
Twitter.
LinkedIn.
Instagram or Pinterest.
Facebook or MySpace.
15
What two pieces of a SWOT analysis involve the internal environment of a company?
Strengths and Weaknesses
Opportunities and Threats
16
The largest, most popular social media platform in the world is
TikTok
Instagram
LinkedIn
Facebook
17
What two things do you have to do to curate content?
Get permission and then change the words around so you can say it's yours.
Post the information and give credit to creator.
Get permission from creator and give the creator credit for information.
Only get permission
18
What does SWOT stand for?
Social, Winning, Opportunities, Threats
Strengths, Weaknesses, Open, Time
Social, Weaknesses, Open, Timing
Strengths, Weaknesses, Opportunities, Threats
19
Companies that have a _________________ structure have multiple layers of management and has a pyramid layout.
Large
Flat
Tall
Medium
20
Which of the following is a common error can a presenter make when stating their conclusion?
The presenter reiterates the most important points in the presentation.
The presenter ends the presentation with an insight or opinion.
The presenter reasserts the connection between the audience and the topic.
The presenter simply repeats the introduction as the conclusion.
21
What does SMART stand for?
specific, measurable, actionable, realistic, time bound
social, marketing, analysis, real, target
smart, math, actionable, rational, time bound
specific, market, actionable, relevant, target
22
A social media strategists role can be described as
Manage day-to-day activites of Social Media
Oversee the strength of social media initiatives
Manages the social media team
Develops the overall vision for social media to match company mission
23
What is a content ratio?
The ratio of Likes or Shares to your posts.
The ratio of graphics to texts in your posts.
The ratio of how often you will post content.
The ratio of customer posts to your posts.
24
You want to put up some pictures and videos on a mobile platform. What platform should you use?
SnapChat
YouTube
Facebook
Myspace
25
If you are alerted to or happen to find negative comments about your company, the one thing you should never do is:
react quickly.
try to see the customers point of view.
delete the negative post or comment.
respond calmly and professionally.

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