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SEM Unit 3 Sponsor Flashcards | StudBud
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SEM Unit 3 Sponsor
SEM Unit 3 Sponsor
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Questions
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Answers
1
what does SWAT stand for?
Special Weapons and tactics team
Strengths, Weaknesses, opportunities, and Threats
Strengths, Weaknesses, Attitude, and Threats
Hit or crush (especially and insect) with a sharp blow from a flat object.
2
Direct Goal
A Measurable & Tangible Goal.
A sponsorship where only one partner is promoted or allowed promotion
A goal which can be “felt” but not directly measured.
All goals involving People
3
In 2016 what company spent the most in sports sponsorship spending? Spending over 365 Million dollars!!
Anheuser-Busch InBev, Inc
AT&T, INC
PepsiCo, Inc
Nike, Inc
4
A sponsorship where only one partner is promoted or allowed promotional opportunities.
Arbitrary Allocation
Signature Sponsor
Exclusivity
Objective & Task
5
SPONSORSHIP FAIL – Sponsorship has too many measurable objectives.
True
False
6
A drawback to sponsorship, where sponsors blend in with all of the other promotions delivered at an event.
Ambush marketing
Competitive Parity
Signature Sponsor
Clutter
7
Which of the following are true about sponsorship exclusivity:
The sponsoring company prefers a narrow definition of the category
Exclusivity is usually defined by the “category” of the product or service
All
The property prefers a broad definition of categories available for sponsor
8
Evaluation of a sponsorship to determine “if it would work”.
Goal Evaluation
Feasibility
Indirect Goal
Direct Goal
9
Promotional Budgeting which funds a specific goal.
Feasability
Percentage of Sales
Objective and Task
Competitive Parity
10
Which of the following are reasons a business might give for wanting to be involved in a sports sponsorship
Increase Sales
None
Increase Visibility
Besome More Competitive
11
Working with retailers is an important goal for companies that manufacture consumer goods because:
c) it could increase the number of retail outlets
b) it allows a manufacturer to get a better price on shipping
both a and c
a) it can lead to increased display space at retail locations
12
Leveraging a sponsorship means:
Utilizing a sponsorship measurement tool to check effectiveness
Increasing the value of the sponsorship through additional marketing
Targeting a small number of your fan base at an event
Pulling consumers into a marketing program
13
SPONSORSHIP FAIL – Sponsors plan on Ambush Tactics to reach consumers.
True
False
14
A corporate entity which is involved with a sports property in order to gain exposure and promote their products
Exclusivity
Sponsorship
Borrowed Equity
Signature Sponsor
15
SPONSORSHIP FAIL – Sponsorship is not long term.
True
False
16
Area in which sponsorships are classified (Fast Food).
Category
Exclusivity
Clutter
Leveraging
17
Which of the following are sponsorship goals a business could expect to achieve:
Increase display space in a retail settings
Increase sales at the event site
All of the above
Increase opportunities to merchandise their products
18
SWOT stands for:
Strategy, Web Promotion, Overview, Targeting
Strengths, Weaknesses, Opportunities, Threats
Sales, Weakness, Observation, Title
Strength, Waivers, Opportunities, Team
19
A corporate entity which is involved with a sports property in order to gain exposure and promote their products
Marketing Of Sports
Sponsorship
Promotion
Sports Marketing
20
How much money does sports make from sponsorships each year?
$44 Billion
$10 Billion
$59 billion
$36 Billion
21
SPONSORSHIP FAIL- for not budgeting for other promotions included in the primary sponsorship.
False
True
22
Promotional Budgeting by “Follow The Market Leader”.
Competitive Parity
Feasibility
Objective and Task
Percentage of Sales
23
A sponsor who has paid for the most exposure and is most promoted during an event or at a property.
Sponsor of Borrowed Equity
Signature Sponsor
Esclusive Sponsor
Leader of Competitive Parity
24
Which of the following is true about a SWOT Analysis
b) It is only used by professional and college teams
c) Opportunities and threats focus on external factors.
a) Strengths and weaknesses are primarily concerned with internal factor
Both a and c
25
Arbitrary Allocation
Promotional Budgeting by “What I Can Afford”.
Evaluation of a sponsorship to determine “if it would work”.
Promotional Budgeting which funds a specific goal.
Promotional Budgeting using a set percent of gross sales.
26
What Sports organization makes the most money from sponsorships?
NBA
NASCAR
MLB
NFL
27
Company which sells merchandise to the end user.
Sponsor
Service Provider
Signature Sponsor
Retailer
28
The most expensive stadium naming rights deal in US Sports is? Which cost $21 million dollars per year!!!
FedEx Field- Washington Redskins
Citifield- New York Mets
MetLife Stadium- New York Giants/ New York Jets
Philips Arena- Atlanta Hawks
29
______ is a company’s efforts to develop a personality and make its products or services different from the competition
Pass through rights
Competitive Marketing
Logo Development
Branding
30
SPONSORSHIP FAIL – Sponsors buy in at the wrong level.
False
True
31
Promotional Budgeting using a set percent of gross sales.
Percentage of Merchandise for sale
Percentage of sales
Promotional Budgeting which funds a specific goal.
Promotional Budgeting by “What I Can Afford”.
32
Indirect Goal
Objectives and tasks
A Measurable & Tangible Goal
All goal except percentage of sales
A goal which can be “felt” but not directly measured.
33
Borrowed Equity
A sponsorship where only one partner is allowed promotional opportunities
Area in which sponsorships are classified (Fast Food).
Company which sells merchandise to the end user.
Using the appeal of an event to market a product.
34
Leveraging
Pulling in ambush marketing
Increasing a sponsorship with additional marketing efforts.
Pushing out ambush marketing
A sponsorship where only one partner is promoted or allowed promotion
