QUIZ 2

A form or a technology, plus a clear statement of benefit.

This phase is strategic in nature and is the most difficult to describe or define

This phase is where concepts acquire their forms. Also, marketing plan is being sketched out.

These are midlevel, technical employees who think and work differently and follow their own new products process.​

It is a tentative physical product or system procedure, including features and benefits.

It is where the full manufacturing process is complete.

Can be described as a “build-test- feedback revise” process

It is the first appearance of an idea

An early, nonworking version of the product, called a

The process of creatively recognizing such opportunities is called