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Exam 2 Review Flashcards | StudBud
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Exam 2 Review
Exam 2 Review
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Questions
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Answers
1
Which of the following was NOT a brand highlighted by the in-class Reel/TikTok activity?
Starbucks
Kent State University
Burger King
Cane's
2
Which type of blog is most popular?
Music
Travel
Fashion
Food
3
True or False: LinkedIn is considered the most effective platform for B2B lead generation.
False
True
4
Which of the following is NOT a social media measurement platform?
Sprout Social
Hootsuite
Google Analytics
WordPress
5
True or False: Photos that feature faces get more likes on Instagram than those without.
False
True
6
___ refers to the percentage of people talking about a company online compared to its competitors.
Top of Mind Awareness
Engagement score
Net Promoter Score
Social media share of voice
7
The concept of AIDA as a model for marketing stands for:
Action, Intent, Desire, Attention
Attention, Interest, Determination, Action
None of these options.
Attention, Interest, Desire, Action
8
What is the first step of launching a social media campaign?
Determine campaign budget
Identify target audience
Choose a campaign theme
Establish goals
9
True or False: Only 15% of CMOs have been able to quantify the impact of social media.
True
False
10
CPM (cost per thousand), measures how much it costs to reach 1,000 people. Which channel has the most expensive CPM?
Television
Direct Mail
Radio
Facebook Advertising
11
True or False: Images result in a 98% higher comment rate on LinkedIn.
True
False
12
Which of the following is not a characteristic of a good influencer?
Credibility
Authenticity
Active on social media
Good looks
13
A social media marketing campaign is a coordinated marketing effort to communicate with a target audience to achieve:
A marketing or business goal
More link clicks
Brand awareness
More engagements
14
What is the top challenge for CMOs in quantifying the impact of social media?
Keeping up with changing social media networks
Monitoring competition
Integrating social media tools
Measuring ROI
15
1. LinkedIn is most used by which age group?
50-64
18-29
30-49
65+
16
What does the 4-1 rule state?
For every four pieces of promotional content, share one piece of content.
None of these options.
For every piece of promotional content, share four pieces of other content.
For every four images posted, post one video.
17
What is Google Analytics?
Tags added to a URL that are tracked when clicked.
A measurement of the value from social media marketing
None of the above
A web analytics service that tracks conversions and reports website traffic
18
Which of the following is NOT considered a cost associated with social media?
Developing a new menu
Employee hours and salaries
Social media measurement tools
Ad spend
19
True or False: Influencer marketing is the fastest growing method to attract new customers.
False
True
20
What is the first step in creating a social media influencer marketing strategy?
Identify influencers your target market will trust
Establish Goals
Determine who you are trying to influence
Reach out to discuss a partnership
21
Which of the following is NOT a LinkedIn ad objective?
Interaction
Awareness
Conversion
Consideration
22
On average, brands earn ____ for every $1 spent on influencer marketing.
$10
$4.50
$6.50
$2
23
What is the definition of social media ROI?
A measure of engagement with followers
A measure of the number of followers of a page
A measurement of the number of likes a post gets
A measurement of the value from social media marketing
24
Which of the following is NOT conducted during a social media campaign?
Monitor
Share Results
Engage
Promote
25
True or False: 86% of the most-viewed beauty vidoes on YouTube were made by influencers.
True
False
26
Which is NOT a benefit of SEO?
Makes your website more visible to target audiences
Can help build trust and credibility
There isn't much competition using SEO.
Helps your website rank higher in search engines
27
Which of the following is not a way to optimize a LinkedIn profile?
Add a cover image
Post controversial opinions
Add company website
Update Abous Us section
28
Which of the following are ways to incorporate SEO into your website?
Conduct paid campaigns
Add keywords to text
Post blog content regularly
All of the above
29
True or False: You can set a daily or lifetime budget on TikTok ads.
False
True
30
Which of the following is NOT a best practice for developing TikTok content?
Capitalize on trends
Create engaging videos
Post overly produced content
Use hash tags
31
True or False: LinkedIn drives more traffic to B2B blogs and websites than other social networks.
False
True
32
Which is the most valuable type of media?
Earned media
Paid media
Owned media
Shared media
33
Which of the following measures the willingness of customers to recommend a company's product or services?
Share of voice
Net Promoter Score (NPS)
Top of Mind Awareness
Earned media
