Fundamentals of Marketing - Final Review (Promotion)

Question 1

Decision-making when person needs little info b/c of high degree of prior experience w/product.

Accepted Answer

Routine

Question 2

Warranties, service policies and financing = what type of product features?

Accepted Answer

Extended

Question 3

Rewards offered in return for the names of prospective customers are called:

Accepted Answer

Sales Lead Premiums

Question 4

A salesperson should emphasize these during the demonstration/presentation -

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Benefits

Question 5

This form of advertising can include both display and classified advertisements.

Accepted Answer

Newspapers

Question 6

Reaches wide audience, economical, defined market = advantage of

Accepted Answer

Transit Advertising

Question 7

Any form of communication business uses 2 inform/persuade/remind about product or improve image

Accepted Answer

Promotion

Question 8

T-shirts, backpacks, eyc. with corporate logos offered at a price just covering the cost

Accepted Answer

Self-Liquidating Premium

Question 9

Trial size products given away for free are called:

Accepted Answer

Product Samples

Question 10

News presentations that create an impression about a business would be considered:

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Publicity

Question 11

Small toys or prizes found in boxes of children's cereal are known as:

Accepted Answer

Factory Packs

Question 12

Positive communication targeted at consumers about specific goods or services =

Accepted Answer

Product Promotion

Question 13

Measure effectiveness by number of visits, customer-generated feedback, cost effective = adv of

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Internet

Question 14

The selling of related or additional items along w/those the customer has already purchased =

Accepted Answer

Suggestion Selling

Question 15

Newsletters, catalogs, and coupons sent to perspective customers.

Accepted Answer

Direct Mail

Question 16

Select audience by listening preference/more flexible/mobile medium,/more outlets=advantages of

Accepted Answer

Radio

Question 17

Which list includes the four aspects of store layout?

Accepted Answer

Selling, merchandise, personnel & customer space

Question 18

Relatively inexpensive novelty items with an advertiser's name printed on them.

Accepted Answer

Specialty

Question 19

Consumer purchase based on feelings like pride, comfort & romance=based on what buying motives?

Accepted Answer

Emotional

Question 20

TV advertising carried across country by local stations owned/affiliated w/one of the networks

Accepted Answer

Network Advertising

Question 21

Low cost items given to customers at a discount or free w/purchase of product are called -

Accepted Answer

Premiums

Question 22

Type of promotion that allows business to choose a variety of media to present its message =

Accepted Answer

Advertising

Question 23

The opening of the sale =

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Approach

Question 24

Can be highly selective about who will receive, flexible w/timing, wide choice of forms =

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Advantages of Direct Mail Advertisingq

Question 25

Large readership, high level of reader involvement, circulation is known, timely = advantage of

Accepted Answer

Newpapers

Question 26

Most creative messages, viewers believe what they see, can reach mass audience = advantages of

Accepted Answer

Television Advertising

Question 27

Inexpensive, found in most every home, usually kept for at least a year = advantage of

Accepted Answer

Directory Advertising

Question 28

The Yellow Pages is an example of this type of print media

Accepted Answer

Directory

Question 29

What promotional activity offers rewards to frequent shoppers?

Accepted Answer

Loyalty Programs

Question 30

The coordination of all physical elements to project the right image to the customer is:

Accepted Answer

Visual Merhcandising

Question 31

Practical items subject to frequent use, can be planned specifically for customers=advantage of

Accepted Answer

Specialty Advertising

Question 32

Decision-making when person buys item they have purchased before but not on a regular basis =

Accepted Answer

Limited

Question 33

Radio & television make up this form of advertising

Accepted Answer

Broadcasat

Question 34

Cannot focus on individual needs b/c message is the same for all customers, must be brief =

Accepted Answer

Disadvantage of Advertisingq

Question 35

Display cases, counters, racks and shelves are all:

Accepted Answer

Fixtures

Question 36

Cost per person is high, salesperson can only help one person at a time = disadvantage of

Accepted Answer

Personal Selling

Question 37

Sources that produce are held in high esteem by public, free in terms of placement=advantage of

Accepted Answer

Publicity

Question 38

Decision-making when there has little or no previous experience b/c is infrequently purchased.

Accepted Answer

Extensive

Question 39

Positive communication about a business designed to enhance its image =

Accepted Answer

Institutional Promotion

Question 40

Type of advertising that uses public transportation to bring its advertising message

Accepted Answer

Transit

Question 41

Only type of promotion that involves communicating with customers through direct contact

Accepted Answer

Personal Selling

Question 42

Most flexible & most individualized device available to business = advantage of

Accepted Answer

Personal Selling

Question 43

Yard signs, billboards, walls, etc are all examples of this type of print media.

Accepted Answer

Outdoor

Question 44

When making a buying decision, the most important aspect to the customer is the product's:

Accepted Answer

Benefits

Question 45

This form of advertising can include network & local advertising

Accepted Answer

Television, Radio

Question 46

Combination of different types of promotion a businesses used to persuade a customer to buy

Accepted Answer

Promotional Mix

Question 47

Give up control over content/time/how message presented, may not be positive = disadvantage of

Accepted Answer

Publicity

Question 48

Follow-up activities (handling complaints/returns, keeping promises, etc) are designed to:

Accepted Answer

Maximize long-term sales volume, Ensure customer satisfaction

Question 49

Only designed to supplement other promotional efforts, hard to end w/o disappointing customer =

Accepted Answer

Disadvantage of Sales Promotion

Question 50

Appeals to many people @ same time, easy repetition of message, geographically tailored to area

Accepted Answer

Advantage of Outdoor

Question 51

Objections say that the prospect is listening & interested in the product and can be based on -

Accepted Answer

All of these reasons

Question 52

Newspaper ad that appears throughout paper, uses pictures/art/different print to attract attn.

Accepted Answer

Display Advertisement

Question 53

Type of merchandise you should select for a point-of-purchase display is merchandise that:

Accepted Answer

Is purchased mainly on impulse

Question 54

Agencies, means or instruments used to convey messages is known as:

Accepted Answer

Advertising Media

Question 55

The total exterior of the business (entrances, display windows, marquee, etc) is called:

Accepted Answer

Storefront

Question 56

The actual physical characteristics of a product are known as:

Accepted Answer

Tangible product features

Question 57

Purchases involving careful, calculated reasoning are based on what buying motives?

Accepted Answer

Rational

Question 58

Select audience by interests/read more slowly & thoroughly/longer life = advantages of

Accepted Answer

Magazines

Question 59

What form of sales promotion offers a special price reduction to the buyer?

Accepted Answer

Price-Oriented Promotion

Question 60

The completion of the sale

Accepted Answer

Close

Question 61

Each promo is unique/has special appeal to customer/gives something of value/maintains loyalty

Accepted Answer

Advantage of Sales Promotion

Question 62

The four categories of advertising media are print, broadcast, internet &

Accepted Answer

Specialty

Question 63

Short-term activities designed to increase consumer purchases by offering a buying incentive =

Accepted Answer

Sales Promotion

Question 64

Can choose most appropriate media, cost per potential customer lower = advantage of

Accepted Answer

Advetising

Fundamentals of Marketing - Final Review (Promotion)

Questions 64

Fundamentals of Marketing - Final Review (Promotion)

Questions 64