Why is maintaining strong media relations crucial for a B2B company?

To build trust and credibility with other businesses and stakeholders

What is the primary reason for practicing for an interview before speaking with the media?

To feel more confident and prepared for the interview

Which of the following best describes a 'bridging' technique during a media interview?

Acknowledging the question but steering conversation towards key messages

Why is it important to maintain eye contact during a media interview?

It helps build trust and engagement with the interviewer and audience

How should you handle a media interview if you are asked a difficult question?

Stay calm and use the ABCs techniques

What should a spokesperson do if they do not understand a question during an interview?

Politely ask the interviewer to clarify the question

What is typically discussed during a press conference or media briefing?

Specific updates or issues relevant to the media's audience and public

What is the primary purpose of a press release?

To inform the media about important news or updates from an organization

When handling a crisis, what is the recommended first step?

Work with the Communications team to gather all relevant facts

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[Citi Indonesia] Post-test Assesment

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Answers

1
Why is maintaining strong media relations crucial for a B2B company?
To promote related banking products
To secure exclusive partnerships with popular influencers
To reduce advertising costs
To build trust and credibility with other businesses and stakeholders
2
What is the primary reason for practicing for an interview before speaking with the media?
To avoid speaking spontaneously
To sound overly rehearsed or scripted
To memorize exact responses for every question
To feel more confident and prepared for the interview
3
Which of the following best describes a 'bridging' technique during a media interview?
Ignoring the question and answering something unrelated
Acknowledging the question but steering conversation towards key messages
Providing an overly technical response to confuse the interviewer
Directly repeating the question back to the interviewer
4
Why is it important to maintain eye contact during a media interview?
It allows the spokesperson to appear more authoritative
It intimidates the interviewer and makes them reluctant to ask more
It helps build trust and engagement with the interviewer and audience
It prevents the spokesperson from getting distracted by their surroundings
5
How should you handle a media interview if you are asked a difficult question?
Ignore the question and continue with your prepared answers
Refuse to answer and end the interview
Give a vague or evasive response
Stay calm and use the ABCs techniques
6
What should a spokesperson do if they do not understand a question during an interview?
Ignore the question and steer the conversation back to key messages
Politely ask the interviewer to clarify the question
Give a vague answer to cover all possible interpretations
Answer based on an assumption of what the question might mean
7
What is typically discussed during a press conference or media briefing?
The latest trend in the banking industry
Future entertainment events hosted by Citi bank
Specific updates or issues relevant to the media's audience and public
The personal life of Citi bank's executives
8
What does the ABCs technique in media handling stand for?
Answer, Bridge, Communicate
Analyze, Bridge, Communicate
Answer, Bridge, Clarify
Analyze, Brief, Communicate
9
What is the primary purpose of a press release?
To provide reporters with quotes they can use in their stories
To personally invite reporters to a private event
To advertise products or services to potential customers
To inform the media about important news or updates from an organization
10
When handling a crisis, what is the recommended first step?
Avoid all media interactions to prevent further issues
Issue a denial before any facts are confirmed
Providing a long, detailed explanation as soon as possible
Work with the Communications team to gather all relevant facts

[Citi Indonesia] Post-test Assesment Flashcards | StudBud