milady ch 30 marketing 😵‍💫

What is an example of a direct-marketing technique that has been used excessively

Who in the salon must be invested in developing positive customer relationships?

What is the most involved method of promotion available to small-business owners?

What is generally considered the least expensive type of advertising?

What term refers to an internal marketing method meant to retain valued clients?

What is essential to operations and is especially important in building client confidence?

What is an important part of building a successful sales program that meets clients’ needs and helps business

What is not part of the meaning of the work product, as it is used in marketing?

What is the key to successful and cost-effective direct-mail efforts?

Why do skin care professionals have a tremendous advantage over other types of professionals

What are the two important factors of a successful direct marketing campaign?

Why do public-relations professionals encourage business owners to perform good work and plan events?

What term refers to the four P’s (product, price, promotion, and place)?

What form of advertising can be helpful in building name recognition and defining a salon’s image w/ high price

What is not considered an element of promotion available to small-business owners?

What is an example of an indirect cost associated with performing a service?

What term refers to the way your fees compare with the fees charged by your competitors?

What aspect of a product or service is created by weighing important considerations such as positioning and pricing?

Who is involved in the mutually beneficial exchange that forms the basis of marketing?

What is a great place to start when you are investigating the demographic resources available to you in your community?

What is a good exercise for learning how to identify the strategic value of a product?

What is a critical factor in the current marketing environment?

What is not part of the meaning of the work product, as it is used in marketing?

What is critical to evaluating the success of advertising and/or marketing effort?

caring way to become familiar with local citizens and show owner wants to give back

What should be calculated according to the cost associated with providing a specific service?

What term refers to the public identification that a business develops through image

What is a recommended schedule for implementing each new phase of a carefully planned promotional strategy?

What drives business?