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Questions
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Answers
1
Whats the most reliable thing to use for determining Google trend data
Languages
Estimates
Headers
Topics
2
How many ways can you verify your site ownership with Search Console?
7
5
3
22
3
What is "Test My Site" best sued for?
Testing Your Sites Load Times
Testing Ads
Testing How Mobile Friendly Your Ads Are
Testing How Quick Your Ads Load
4
When setting up a campaign Google has the location by default set to___?
Your Current State
The United States
North America
All Countries & Territories
5
The "help me" mindset is what?
How To's
I Need Medical Services
Connecting All The Dots
You Decide For Me
6
What is my favorite food
Atlantic Salmon
Fried Chicken
Tacos
Sushi
7
What is your Speed Score?
How Fast Your Ad Redirects And Loads Page
How Fast
How Fast Your Ads Appear Networks
How Fast My Internet Connection Is
8
Performance reports will show you all of these things EXCEPT what?
Average Position
Total Cost Per Ad
Impressions & Clicks
Average CTR
9
What does the targeting setting do?
Ad Demographics
Narrow Your Reach
Expand Your Campaign Reach
Send Ads only to a singular Audience
10
Google Trends on a graph are absolute search volume?
True
False
11
You can view Google Trends data grouped by __________.
Hemisphere, Continent, and Country
Continent, Country, and city
Country, Region, and County
Country, Region, and City
12
What is the main use of Google My Business?
Manage Google Listing
Build Storefront
Advertise Products
Sell Services
13
Google Ads is formerly known as what?
Google Ad Network
Ads by Google
Google Suite
Google AdWords
14
Google Ads is a free service
True
False
15
It’s usually best to search for topics, rather than terms, because they are language agnostic and include misspellings.
False
True
16
Bucket List place to visit
Australia
Six Flags
Walt Disney World
Greenland
17
The maximum length of a Google search result title is typically:
60-80 Characters
Varies by browser resolution
512 pixels
155 characters
18
When you hover over a country
or
use list view, you’ll see an indexed search interest value between ___.
1 - 100
1 - 1000
0 - 10
0 - 50
19
What are the six consumer mindsets?
Surprise me, help me, reassure me, educate me, impress me, thrill me
Surprise me, take me, build me, star me, impress me, challenge me
See me, help me, assess me, educate me, tell me, thrill me
Surprise me, help me, sell me, benefit me, show me, save me
20
You can see the ______ increase in search interest next to each topic or search term.
Percentage
Index Value
Date
Time
21
Spikes in search trends can usually be attributed to what?
Holidays
TGIF
Its Totally Random
Major Events
22
The location with highest normalized interest in the topic is valued @__? All other values are indexed proportionally.
10
1000
50
100
23
Your campaign is running great but you want to run a test what do you do?
Make A Change To Your Campaign And Test It On A Small Subset Of Traffic
Create New Audience with New Ad
Pause Existing Campaign & Start New One With Changes To Run For Same Length
Copy Existing Ad and Change A Filter
24
I have NOT been this in a band
Singer
Drummer
Lead Guitarist
Bass Player
25
If your location is set to
Worldwide
, you will see search interest by ...
The Whole World
By Hemisphere
By Country
By Continent
26
Trends Explore will automatically display “____” data for both topics and queries.
Falling
Asending
Rising
Popular
27
In some countries, you can also view search interest by metro area.
True
False
28
When using filters, it’s NOT important to compare like-for-like: such as a week being compared to another week?
False
True
29
Searching “wind farm” will result in what?
Results can include the words wind OR farm
This exact term, possibly with words before and after.
Results will include the word wind, but exclude the word farm
results will ONLY be wind and farm in that order
30
What is SEM stand for?
Search Engine Marketing
Search Engine Matters
Search Engagement Maintenance
Search Energy Maintenance
31
A Google Trends Graph shows you what?
Popularity Over Campaign History
Popularity VS. Other Campaigns
Popularity Of Key Times
Popularity For Only A Specific Time
32
Whats a major difference between Search and Display network delivery?
Search appears only from search results. Display is mobile and webbed based
Search appears only from organic results. Display is when you can click it
Search appears from placed ads. Display is video and picture based
Search external search results. Display is only on phones
33
Google Trends data will download as what kind of file?
.xls
.csv
.pdf
.doc
34
What does CTR mean?
Clicks That Rank
Conversions Through Routing
Conversions That Rule
Click Thru Rate
35
You can also filter Google Trends data to compare topics across multiple equivalent time ranges or locations.
False
True
36
The "surprise me" mindset is focused on what?
Sell me something I know little about
Create a fun & entertaining experience
Take me somewhere new
Show me something I've never seen
37
What do you call a group of grandparents?
A Wisdom
A Bridge
A Retirement
A Techno Disaster
38
Once you have performed your Google Trends search, scroll down to see search interest by...
Location
Date
Time
Demographic
39
What must you do to make an "Ad Group?"
Build Your Keyword List
Associate It With A Campaign
Build Your Ad
Click On Keywords To Start
40
Google Trends data is completely anonymous?
False
True
41
How do you embed charts?
Add Tracking Pixel
Add Charts Pixel
Build Separate Page
Copy and Paste into the HTML
42
Google Trends does NOT do what?
Gives us Ability to Measure Interest
Shows Searches in Real Time
Allows You to Adjust Campaign on the Fly
Show Searches by Location
43
Trends Explore will automatically show you the ______ view of your data
List
Time
Date
Map
44
What does "Avg CPC" Mean?
The total cost spent on all campaigns
The averaged CPC for a all campaigns run
The Average cost for all current campaigns
Average Cost Per Click
45
Google Ads dashboard typically displays data over what date range by default?
Last 30 Days
One Week
Entire Campaign Lifecycle
No More Than 6 Months
46
You can use targeting to set up ads not available to locals?
True
False
47
In Google Trends, what is "Indexing?"
Google Trends Pulled From A Randon, Unbiased Sample of Searches
Google Trends That Showcase Campaign Performance
Google Trends that are Gathered for Sorting
Google Trends Designed to Create Guides
48
I have been to this many US states
3
33
13
43
49
In Google Trends, what is "Normalization"
A look at the percentage of terms related to a any topic
A look at the percentage of all your campaign searches for that exact topic
A look at the percentage of searches for that topic over time
A look at the total number of searches for that topic
50
What is PPC
Pay Per Calculation
Per Payment Cycle
Pay Per Conversion
Pay Per Click
51
What are Auction Insights?
The Show How Much You Are Willing to Bid On A Campaign
They Show Performance VS. Other Advertisers
They Show How Much You Campaigns Cost
They Show Performance VS. All Your Other Campaigns
52
According to Google Trends search interest for climate change was at its peak when?
2020
2016
2004
2019
53
If you search the term
wind farm
, with no punctuation, your results will contain both words in any order.
False
True
54
If you select a country, you will see
Interest by region
. Lighter-shaded areas have the highest search interest level.
True
False
55
The "impress me" mindset is what?
Show me the best there is in a category
laser-focused dial-up experience
Show me something extravagant
Take me somewhere unexpected
56
Trends only analyzes data for popular terms, so search terms with low volume appear as _______ for a given time period.
N/A
1
0
<10
57
You DON'T Use Search Console to_____?
Find Out If Visitors Arrived Via Backlinks
Check for Malware, Hacking and SEO Issues
Learn How Google Understands Your Pages & Objectives
Learn if Google Can Access Your Site & Make Website More Accessible
58
True or False: Search is PPC and Display is CPM
True
False
59
What is a keyword planner?
All of the Above
Used to estimate search volume
used to Generate new keywords
Estimate the traffic of ads (clicks)
60
If you want to know what’s being searched right now, start with _____
.
Top 10 Searches
Search History
Trending Searches
Search Favorites
61
Google Trends gives you five different options for search type. They are:
Web Search, YouTube Search, Image Search, Google News, and Google Shopping.
Browser Search, YouTube Search, Video Search, Popular Trends, & Pages.
Google Search, YouTube Search, Image Search, Bing Search, and Yahoo Search
Web Search, Instagram Search, Image Search, World News, and Amazon Shopping
62
What do you call a group of Pandas
A Clan
A Prickle
A Cupboard
A Journey
63
How many Topics can you explore in the Trends Explore Tool
4
5
unlimited
3
64
What is the main use of Google Trends?
Shows Search Volume
All of the Above
Shows Search Terms Over Time
Shows Event Triggered Searches
65
What is "Black Hat" SEO mean?
Using Methods to Build Content That is Searchable But Hidden
Method to Produce Best Organic Search Results
Unethical tactics, such as keyword stuffing, & using private link networks
Unethical tactics such as developing backlinks, and writing deep content
66
Trends Explore will automatically show you data from_______?
Past 5 Years
Past 12 Months
Past 7 Days
Past 30 Days
