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Lesson 3: Persuasive Appeals Flashcards | StudBud

Explore/Lesson 3: Persuasive Appeals

Which slogan uses repetition to reinforce brand recognition?

What is an example of a celebrity endorsement?

Lesson 3: Persuasive Appeals

6 terms·StudBud Administration·10 plays

Objective: Recognise and Identify examples of persuasive appeals and techniques in advertisements

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Questions 6

Answers

1
What is an example of a celebrity endorsement?
A famous actor promoting a skincare product
A child talking about their favourite toy
A group of friends trying new snacks
A family discussing their favorite restauran
2
Which slogan uses repetition to reinforce brand recognition?
“Think Different” – Apple
“Have a Break. Have a Kitkat!"
"Because You’re Worth It” – L’Oréal
“Open Happiness” – Coca-Cola
3
What is the purpose of using ethos in advertising?
To compare products
To use emotional appeals
To build trust using credibility or authority
To make the audience laugh
4
Which of the following is an example of Pathos?
An image of a cute cat to promote animal adoption
An AFL footballer promotes sneakers
4/5 dentisis recommend this toothpaste
Get 3x whiter teeth in one week
5
A store ad says ‘Buy 1, Get 1 Free’ to show savings. Which persuasive appeal is used?
Pathos: It appeals to emotions as people think they need to buy it now.
Ethos: shows the brand is ethical because they help people save money
Fear-based: It makes people feel scared that they'll miss out
Logos: it demonstrates logic as it shows how much people are saving
6
Which technique uses facts, statistics, and evidence to persuade?
Humour
Pathos
Logos
Ethos