S2 Media Elective

Question 1

If an ad uses phrases like "limited time offer" or "don't miss out!", what technique is being used?

Accepted Answer

scarcity

Question 2

An ad that shows a person looking sad & lonely before using a product then looking happy & confident after is trying to:

Accepted Answer

show the product brings happiness

Question 3

An ad that shows a happy family enjoying a meal together is likely trying to appeal to which emotion?

Accepted Answer

happiness

Question 4

Which of the following is NOT a common purpose of advertising?

Accepted Answer

to stop people from buying a product

Question 5

Who is the intended audience for a toy commercial that airs during a children's cartoon show?

Accepted Answer

children

Question 6

An ad that uses phrases like "amazing," "incredible," and "unbelievable" is likely using:

Accepted Answer

emotive language

Question 7

"9 out of 10 dentists recommend this toothpaste" is an example of:

Accepted Answer

statistic

Question 8

If an ad focuses on the unique features of a product & how it is better than the competition, what technique is used?

Accepted Answer

comparison

Question 9

Who is the intended audience for a nappy commercial that airs during a daytime talk show?

Accepted Answer

parents

Question 10

What is the purpose of using persuasive techniques in advertising?

Accepted Answer

To convince the audience to buy the product

Question 11

If an ad uses a famous athlete to sell shoes, what technique is being used?

Accepted Answer

celebrity appeal

Question 12

An ad that shows a person feeling confident & successful after using a product is likely trying to appeal to which need?

Accepted Answer

need for self-esteem

Question 13

The main purpose of an advertisement is to:

Accepted Answer

Persuade the audience

Question 14

If an ad uses words like "danger," "harmful," or "risk," what emotion is it trying to evoke?

Accepted Answer

fear

Question 15

"Buy one, get one free!" is an example of:

Accepted Answer

a special offer

Question 16

Who is the intended audience for a video game commercial that airs during a late-night TV show?

Accepted Answer

teens and young adults

Question 17

If an ad constantly repeats the phrase "Best pizza in town!", what technique is being used?

Accepted Answer

repetition

Question 18

What is the main goal of targeting a specific audience with an advertisement?

Accepted Answer

to make the ad more effective

Question 19

Who is the intended audience for a luxury car commercial that airs during a golf tournament?

Accepted Answer

wealthy adults

Question 20

Who is the intended audience for a fashion magazine advertisement?

Accepted Answer

teens and adults

Question 21

Which persuasive technique uses strong feelings like happiness, fear, or anger to influence you?

Accepted Answer

emotive language

Question 22

If an ad uses statistics like "90% effective" or "proven to work," what technique is being used?

Accepted Answer

statistics

Question 23

If an ad uses a catchy song or jingle, what technique is being used?

Accepted Answer

music appeal

Question 24

An ad that uses humour to make the audience laugh is trying to appeal to which emotion?

Accepted Answer

happiness

Question 25

Which of the following is NOT a persuasive technique?

Accepted Answer

disinterest

S2 Media Elective

Questions 25

S2 Media Elective

Questions 25