Vocabulary for Marketing (Final general quiz)

What is the time set aside for TV ads called?

Small shops with long opening hours which sell basic items such as milk, bread, cigarettes and magazines are:

The key players in a market are, in the correct order: 1) market leader, 2) market follower, 3) market challenger.

What is the correct spelling of the word below?

AIDA stands for: Attraction, Information, Desire, Action.

Innovators are the youngest of the customer segments of technology adoption.

Penetration pricing consists in setting low prices (which will be increased later) to encourage people to buy goods.

What is the suitable preposition in the following sentence? "They price this car ... €19,999."

Match the verb "to meet" with the suitable noun below.

What is the date until when a food product should be eaten?

Which product lifecycle stage is the following statement about: "Promotion is aimed at a broader audience."

A bulk discount can be granted if...

RRP stands for...

What does the following definition refer to? "Something given as a free gift when another item is bought.