What are the three goals of promotion?

Promote a product, change the imagine, inform the public

Television advertising

Spots are usually 30-60 seconds

What are the four common methods of planning your promotional budget?

% of sales, all u can afford, follow compet, objective&task

What is the goal of visual merchandising?

Create A + shopping experience that makes customers return

What should promotional activities do?

They should work 2gether 2 reach the target market

What are consumer promotions?

Sales strategies that encourage consumers to buy a product

What are trade promotions?

activites made 2 get support for a product from R, M, W

what are four elements achieve visual merchandising?

Store front, store layout, store interior, interior displays

What are the four types of media?

Print, Internet, broadcast, and specialty

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Promotion

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Questions 28

Answers

1
Influence general opinion favorably through news releases or social media
Advertising
Advertising relations
Public relations
Personal selling
2
the cost-effective combination
Promotional mix
Marketing mix
Money mix
Consumer mix
3
What are the three goals of promotion?
Promote the public, change the product, inform the image
Promote a product, change the imagine, inform the public
Make a product, get it to consumers, make customers happy
Make the dough, buy a dog, change hair style
4
Television advertising
Spots are usually 20-50 seconds
Spots are usually 10-90 seocnds
Spots are usually 30-100 seconds
Spots are usually 30-60 seconds
5
Companies pay to promote ideas, goods, or services through different media outlets
Advertising
Sales promotion
Direct marketing
Promotion
6
What are the four common methods of planning your promotional budget?
% of sales, % of money, follow budget, having tasks
% of sales, all u can afford, follow compet, objective&task
Follow sales, all u can get, % of money, task&objectives
Count sales, follow task, get money, all u can afford
7
One of the four Ps of the marketing Mix
Percentage
Promotion
People
Purpose
8
Advertising designed to create a good image for a company & foster good will in marketplace.
Institutional advertising
Promotional advertising
Cell phone advertising
Public advertising
9
Announcement sent to the appropriate media outlet. Handout.
News release
Direct marketing
Sales promotion
Advertising
10
What is the goal of visual merchandising?
Create a - shopping experience for customers
Create a visual outline of merchandising
Create A + shopping experience that makes customers return
To visually make customers sad
11
A method used to create a favorable image for a business, help it advocate for change
Institutional promotion
Creative promotion
Business promotion
Image promotion
12
What should promotional activities do?
They should not care about anything
They should work individually to reach the target market
they should not work to reach the target market
They should work 2gether 2 reach the target market
13
Radio advertising
50-1100 second time periods
10-45 second time periods
100-200 second time periods
10-40 second time periods
14
An advertising designed to increase sales.
Cynical advertising
Design advertising
Institutional advertising
Promotional advertising
15
Giveaways or advertising specialties, inexpensive useful products that are imprinted w/ company
Nice media
In-specialty media
Media planning
Specialty media
16
Electronic shelf ad or cart display
Impression
In-store advertising
Media planning
Specialty media
17
What are consumer promotions?
They help change the customers feelings
The promotions are showing customers how to use a product
Strategies to help customers milk a cow
Sales strategies that encourage consumers to buy a product
18
What are trade promotions?
Promotion that help trade be easier
Promotions that make trade fun
activites made 2 get support for a product from R, M, W
Activities designed to support whales going extinct
19
Address individuals directly through mail, phone calls, or social media
News release
Sales promotion
Direct marketing
Public relations
20
A nonpersional promotion which promotes ideas, goods, or services by using a variety of media.
Advertising
Personal selling
Sales promotion
Direct marketing
21
What are the fastest growing form of advertising?
News papers
Internet advertising
Handing out flyers
Bill boards
22
Media measurement cost of exporting 1,000 readers or viewers to an advertising impression
Audience
Impression
Frequency
Cost per thousand (cpm)
23
A method used by businesses to convince prospects to select their goods or services
Business promotion
Institutional promotion
Method promotion
Product promotion
24
What is personal selling?
Direct contact with social media
Direct contact with schools
Direct contact with consumers
Direct contact with sales reps
25
what are four elements achieve visual merchandising?
Store back, design, mannequins, posters
Cats, clothes, food, cows
Store front, store layout, store interior, interior displays
Store walls, store furniture, colors
26
Number of homes or people exposed to
Frequency
Impression
Audience
Cost per thousand
27
What is the most effective type of advertising?
Cell phones
Internet
Your mom
Print media
28
What are the four types of media?
Specialty, beans, Internet, print
Print, printer, Internet, broadcast
Broadcast, Internet, lunchbox, specualt
Print, Internet, broadcast, and specialty

Promotion Flashcards | StudBud