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Persuasive Techniques
Persuasive Techniques
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A review of persuasive techniques with definitions and examples. Brought to you by cats in costumes.
Flashcards
15 cards
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Practice quiz
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Host live
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Questions
15
Answers
1
Emotional appeal
is designed to ______________.
get responses from the viewer/reader based on feelings
get responses from the viewer/reader based on facts
get responses from the viewer/reader based on logic
get responses from the viewer reader based on information
2
"I feel like a new person every time I drink Gatorade," said famous sports star LeBron James.
Glittering Generalities, Endorsement
Endorsement, Jingle
Glittering Generalities, Jingle
Emotional Appeal, Testimonial
3
In the
bandwagon
technique you're urged to take an action because.....
It will work out in the long run
It's what best for you
It's the logical choice
Everyone else is doing it.
4
In an
endorsement
someone who is ______________ causes people to buy or buy into your product.
well-known
an unquestionable expert
a politician
unrecognizable
5
If these traffic laws go unchanged, we are headed for far more wrecks on the state highways...
is an example of endorsement
is an example of statistics
is an example of bandwagon
is an example of prediction
6
Do you want a bigger house for a lower price than you're paying now?.
..i
s an example of
A testimonial
a rhetorical question
A Counter-argument
a sensory appeal
7
Which of the following statements is
NOT
a
glittering generality.
One sip, and you'll feel refreshed.
Apply 2 ounces of the cream to the cut and it begins to heal
You'll feel like a new person after 1 treatment.
So hydrating, it's like a rainstorm in a bottle.
8
The
2 primary purposes
of a
jingle
can best be stated as making you...
Be more musical/sing along
Pay attention/answer questions
Stop using other products/Start playing instruments
remember it/want the product more
9
Do you want a bigger house? Do you want a nicer car? Do you want more money?
Bandwagon, Rhetorical Question
Call to Action, Endorsement
Repetition, Rhetorical Question
Repetition, Bandwagon
10
Which of the below sentences BEST illustrates the technique of
sensory appeal.
The warm, bubbly cheese sent heavenly aromas floating to us.
Dr. Chandler said, "You'll heal faster with this product."
Sing, sing, sing with the new Singer Styles Karaoke game.
I buy one these Ford trucks every year; you should too.
11
"If you wear my new glasses, you will improve your reading by 85%," said Justin Bieber.
Call to Action, Jingle, Emotional Appeal
Repetition, Prediction, Call to Action
Prediction, emotional appeal, testimonial
Prediction, statistics, endorsement
12
Which statement below BEST
combines
statistics
and
expert opinion
.
Taking notes improves memory by 30%
"Clearly taking notes improves memory," said Dr. Richards
30% of people who take notes improve
"Clearly, note taking improves memory by 30%," said Dr. Kim
13
Call 770-TRY-OREO now for that creamy center surrounded by two crispy, sugary cookies.
Sensory Appeal, Repetition
Call to Action, Sensory appeal
Emotional Appeal, Bandwagon
Call to Action, Bandwagon
14
"
You can help by donating to the Red Cross today
" is an example of
Band Wagon
Expert opinion
Sensory appeal
Call to Action
15
"I took the vitamin 3 times and saw a tremendous difference in my energy levels"
...is an example of Counter-argument
...is an example of emotional appeal
...is an example of Testimonial
...is an example of Call to Action
