stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Intro to Marketing: Marketing Basics Review Flashcards | StudBud
Explore
/
Intro to Marketing: Marketing Basics Review
Intro to Marketing: Marketing Basics Review
20 terms
·
StudBud Administration
·
52 plays
Review for the "Learning About Marketing" benchmark
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
Marketing is a _______________ that shouldn't be looked at as one individual topic.
Talent
Idea
Business
Process
2
T/F: A brand name and a logo are the same.
False
True
3
Products can be:
Services
All of the above
Ideas
Goods
4
Surveys, questionnaires, focus groups, frequent shopper cards, and taste testing are
Product/Service Management
Selling
Promotion
Marketing Information Management
5
What to make, what features, what brand name, and what image are _________ decisions.
Pricing
People
Promotion
Product
6
T/F: Distribution include product storage decisions.
False
True
7
T/F: Marketing is a service to business & the public (customers).
False
True
8
T/F: Pricing and Financing are the same.
True
False
9
Which of the following is NOT a "purpose of marketing"?
Reach
Retain/Service
Convert
Selling
10
Which is an example of a private brand?
Starbucks
Kirkland
Apple
Coca-Cola
11
The "how" and "what" communicated to customers about the product is
Place
Promotion
People
Product
12
This sign is an example of
Risk Management
Marketing Information Management
Human Resources
Selling
13
Distribution decisions are included in which part of the marketing mix?
Price
Product
Place
Promotion
14
The basic marketing strategies known as the 5 P's:
Marketing Values
Marketing Ideas
Marketing Mix
Marketing Concept
15
The value of having a well-known brand name is
Brand Personality
Brand Power
Brand Equity
Brand Awareness
16
The 5th P of the marketing mix:
People
Product
Place
Promotion
17
The goal of marketing is:
To determine & meet the customers needs & wants
For everyone to know about your business
To use social media
To make money
18
A business obtaining a loan from a bank is which function of marketing?
Product/Service Management
Marketing Information Management
Pricing
Financing
19
______ include goods & services, have monetary value, and satisfy customers' needs and wants.
Places
Promotions
Products
Prices
20
Ford trucks using ruggedness is an example of
Brand Personality
Brand Awareness
Brand Power
Brand Equity
