The five fundamentals of inbound marketing are:

Contacts, buyer personas, buyer’s journey, content, setting goals

What are three key elements that any lead nurturing strategy will need?

Contact management, segmentation, and the buyer’s journey

Fill in the blank: Contact management is a __________.

strategy that uses a software program to store/source a contacts info

What are three key elements that any lead nurturing strategy will need?

Contact management, segmentation, and the buyer’s journey

Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:

Adding more buttons to your page to frame the conversion

How do you calculate a conversion rate?

# of people who converted on your CTA/ total # of people who viewed it

Which 3 elements are important to consider when choosing if you should start to automate a convo on your website

That it is repeatable, predictable, and impactful.

What is shared knowledge

Info or data that is accessible by all tools and people in the campaign

What role does optimization play in your conversational growing strategy?

You need to iterate and optimize your conversations over time

What is a conversation?

An interactive communication between 2+ parties

What are the steps of conversion optimization?

Def objective, establish baseline, form hypothesis, design tests, analyze

What are SMART goals?

Specific, Measurable, Attainable, Relevant, Timely

Standardize, Contextualize, Optimize, Personalize, Empathize

When creating a blog title, why do the number of characters in the title matter?

A cut off title could affect click-through rates

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Inbound Marketing Practice Questions

30 termsStudBud Administration

Imported from external platform

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Questions 30

Answers

1
True or false? One of the best uses of Twitter is networking in private groups.
True
False
2
All of the following are metrics you need to track in your social media audit EXCEPT:
Content performance
Engagement
Content publish times
Bounce rate
3
True or false? Marketing only occurs during the Attract stage of the inbound methodology.
False
True
4
The five fundamentals of inbound marketing are:
Buyer personas, buyer’s journey, setting goals, lead nurturing, SEO
SEO, social media promotion, conversion, reporting, email marketing
Contacts, buyer personas, buyer’s journey, content, setting goals
Attract, engage, delight, segmentation, SEO
5
True or False? Conversion optimization is NOT an iterative process.
False
True
6
True of False? Social content is only used during the attract and delight stages of the inbound methodology
True
False
7
What are three key elements that any lead nurturing strategy will need?
Buyer personas, the buyer’s journey, and lead nurturing software
Contact management, segmentation, and the buyer’s journey
Lead nurturing software, contact management, and segmentation
Segmentation, buyer personas, and the buyer’s journey
8
Fill in the blank: Contact management is a __________.
process for how you track the email deliverability rate of your contacts
tool-agnostic strategy for managing your contacts
tool for managing your contacts
strategy that uses a software program to store/source a contacts info
9
True or false? It’s necessary to conduct a social media audit every 2–3 years.
False
True
10
True or false? Conversion optimization can positively impact your return on investment.
False
True
11
What are three key elements that any lead nurturing strategy will need?
Lead nurturing software, contact management, and segmentation
Contact management, segmentation, and the buyer’s journey
Segmentation, buyer personas, and the buyer’s journey
Buyer personas, the buyer’s journey, and lead nurturing software
12
Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:
Removing the navigation bar
Adding more buttons to your page to frame the conversion
Experimenting with the design and elements on a page
Carefully placing your pop-ups
13
Fill in the blank: Instagram stories are a great way to _____________.
deliver video podcasts
directly message a customer to answer a question
drive traffic and engagement
demonstrate complex concepts quickly and easily
14
How do you calculate a conversion rate?
# of people who converted on your CTA/ total # of people who viewed it
total number of website visitors/total # of converters to net form
total # of website visitors/ total # of company employees
# of viewers on conversion/ # of people on mkt team
15
Which 3 elements are important to consider when choosing if you should start to automate a convo on your website
That it is significant, cheap, and easy
That it is relationship-focused, replicable, and easy.
That it is repeatable, predictable, and impactful.
That it is purposeful, replicable, and impactful.
16
True or False? Social listening can help you find leads
False
True
17
What is shared knowledge
Shared knowledge is the data you purchase in lists
Info or data that is accessible by all tools and people in the campaign
The collective hive mind of HubSpot users.
The information you repurpose across channels for your website visitors.
18
Where might you consider placing links to your social media channels?
On your website
On your business cards
All of the above
At the bottom of your newsletter
19
Which network has the longest life for a piece of content?
Snapchat
Pinterest
Facebook
LinkedIn
20
What role does optimization play in your conversational growing strategy?
You need to iterate and optimize your conversations over time
As conversations are unique exchanges with many website visitors
Conversations are evergreen and don't need optimization
Conversations need to be optimized once every 4 months
21
What is a conversation?
Interactive communication between 2 robots
An interactive communication between 2+ parties
The passive communication through likes and shares on social media
An interactive communication that can only occur in person or over the phon
22
What are the steps of conversion optimization?
Def objective, establish baseline, form hypothesis, design tests, analyze
Analyze, design tests, form hypothesis, define objective
Form hypothesis and analyze data
Def objective, form hypothesis, design tests, establish baseline
23
What is an example of a great value offer?
Educational videos
All of the above
Whitepapers
Free tools
24
True or false? Social media is a key driver for word-of-mouth marketing.
False
True
25
What are SMART goals?
Specific, Measurable, Attractive, Relevant, Timely
Specific, Marketable, Attainable, Relevant, Testable
Specific, Measurable, Attainable, Relevant, Timely
Specific, Marketable, Attractive, Responsible, Testable
26
True or false? An effective conversion path must include a landing page.
True
False
27
What is SCOPE?
Specialize, Contextualize, Optimize, Personalize, Epitomize
Standardize, Contextualize, Organize, Personalize, Energize
Standardize, Contextualize, Organize, Personalize, Expertise
Standardize, Contextualize, Optimize, Personalize, Empathize
28
When creating a blog title, why do the number of characters in the title matter?
If the post will be shared on Twitter, you can only have 140 characters
It doesn’t matter as long as the title is descriptive.
You should only be including one primary keyword within your title
A cut off title could affect click-through rates
29
Fill in the blank: a conversion path is the method by which you encourage someone to __________.
Move down your funnel
visit your site from social media
read your well-crafted automated email
spend 30 minutes or more on your website
30
What Area(S) Can You Experiment With When You’re Optimizing A Conversion Opportunity?
Supporting images, links, headlines, testimonials, social proof
All of the above
The design of the conversion opportunity itself
Any copy on or surrounding the conversion opportunity

Inbound Marketing Practice Questions Flashcards | StudBud