What is a social bookmarking site?

A site where you can save, organize and manage links

We track the effectiveness of social media campaigns to see

Whether we're making the impact we seek

What do we mean when we talk about permission in marketing?

Develop a relationship with those who genuinely want to hear from us

Which of the following actions should marketers take to resolve mistakes?

Implement the agreed-upon changes

Which of the following are goals of a social media campaign? (select all that apply)

Find your smallest viable audience, Increase brand awareness, Increase sales

Postings, ads, comments, and images must be checked for (select all that apply)

Potential for misinterpretation, Accuracy, Balance and objectivity, Fair and realistic claims

Making shareworthy content is about…

Inviting people to be a champion in our unique story

Which of the following actions should marketers take to resolve mistakes?

Promise to take the steps necessary to correct the situation

Which of the following actions should marketers take to resolve mistakes?

Acknowledge the problem and take responsibility for it

What does it mean to have a strong brand focus?

Stay focused on the particular change you're making in the world

What is one way social media can be used to improve customer service?

Monitor complaints and respond in real time

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Chapter 5 Test Review

17 termsStudBud Administration170 plays

Imported from external platform

Flashcards17 cardsFPractice quizPHost liveL

Questions 17

Answers

1
What is a social bookmarking site?
A site recommended by libraries
A site such as Tumblr, Twitter, or Medium
A site where you can save, organize and manage links
A site where users can write a post and read comments
2
We track the effectiveness of social media campaigns to see
Whether we're interrupting the right people
Whether users can be tricked into clicking through to our site
Whether it's worth the time and money
Whether we're making the impact we seek
3
What do we mean when we talk about permission in marketing?
Get someone to like our social page
Develop a relationship with those who genuinely want to hear from us
Get an email address
Offer discounts and promotions to users who download our app
4
Which of the following actions should marketers take to resolve mistakes?
Pay victims to be silent
Change your company name
Blame the issue on previous executives
Implement the agreed-upon changes
5
A blog posting, such as a Tweet, that contains only a few words is called a(n) _____.
edublog
microblog
splog
moblog
6
Which of the following are goals of a social media campaign? (select all that apply)
Find your smallest viable audience
Steal customers from competitors
Increase brand awareness
Increase sales
7
Up to _________ of Gen Z shoppers are influenced by social media.
60%
80%
50%
70%
8
Postings, ads, comments, and images must be checked for (select all that apply)
Potential for misinterpretation
Accuracy
Balance and objectivity
Fair and realistic claims
9
Making shareworthy content is about…
Realizing sex sells. Show a little skin, but not too much
Making sure it's funny
Inviting people to be a champion in our unique story
Find people who hate the same things as you
10
Which of the following is not a reason marketers use social media?
Boost sales
Find a new CEO
Strengthen brands
Build relationships with customers
11
Which of the following actions should marketers take to resolve mistakes?
Do whatever it takes to make it go away as soon as possible
Promise to take the steps necessary to correct the situation
Try to please all the critics
Communicate with people if they are verified
12
Which of the following actions should marketers take to resolve mistakes?
Acknowledge the problem and take responsibility for it
Blame a collaborator if possible
Say sorry and leave it at that
Assume it didn't happen and move on
13
The content for a social media marketing campaign will be effective if it:
contains detailed information about competing products in the market
has a strong brand focus
presents the SMM effort as one-way conversations like traditional marketing
focuses on promoting everything about the company
14
What does it mean to have a strong brand focus?
Follow the profit. Maximize profits in the short term
Stay focused on the particular change you're making in the world
Always react to the latest political conflicts
Always post in brand colors and fonts
15
Marketers must not distribute any personal information without ______.
A profit motive
Plausible deniability
A good reason
Consent
16
Which of the following is NOT a typical consumer use of social media?
Discover new goods and services
Find someone to catfish
Conduct research and share information
To make final purchase decisions
17
What is one way social media can be used to improve customer service?
Make sure customers know they won't be refunded
Monitor complaints and respond in real time
Express sympathy to customers having problems with competitor products
Send cease and desist orders to people infringing on copyright

Chapter 5 Test Review Flashcards | StudBud

Chapter 5 Test Review

17 termsStudBud Administration170 plays

Imported from external platform

Flashcards17 cardsFPractice quizPHost liveL

Questions 17

Answers

1
What is a social bookmarking site?
A site recommended by libraries
A site such as Tumblr, Twitter, or Medium
A site where you can save, organize and manage links
A site where users can write a post and read comments
2
We track the effectiveness of social media campaigns to see
Whether we're interrupting the right people
Whether users can be tricked into clicking through to our site
Whether it's worth the time and money
Whether we're making the impact we seek
3
What do we mean when we talk about permission in marketing?
Get someone to like our social page
Develop a relationship with those who genuinely want to hear from us
Get an email address
Offer discounts and promotions to users who download our app
4
Which of the following actions should marketers take to resolve mistakes?
Pay victims to be silent
Change your company name
Blame the issue on previous executives
Implement the agreed-upon changes
5
A blog posting, such as a Tweet, that contains only a few words is called a(n) _____.
edublog
microblog
splog
moblog
6
Which of the following are goals of a social media campaign? (select all that apply)
Find your smallest viable audience
Steal customers from competitors
Increase brand awareness
Increase sales
7
Up to _________ of Gen Z shoppers are influenced by social media.
60%
80%
50%
70%
8
Postings, ads, comments, and images must be checked for (select all that apply)
Potential for misinterpretation
Accuracy
Balance and objectivity
Fair and realistic claims
9
Making shareworthy content is about…
Realizing sex sells. Show a little skin, but not too much
Making sure it's funny
Inviting people to be a champion in our unique story
Find people who hate the same things as you
10
Which of the following is not a reason marketers use social media?
Boost sales
Find a new CEO
Strengthen brands
Build relationships with customers
11
Which of the following actions should marketers take to resolve mistakes?
Do whatever it takes to make it go away as soon as possible
Promise to take the steps necessary to correct the situation
Try to please all the critics
Communicate with people if they are verified
12
Which of the following actions should marketers take to resolve mistakes?
Acknowledge the problem and take responsibility for it
Blame a collaborator if possible
Say sorry and leave it at that
Assume it didn't happen and move on
13
The content for a social media marketing campaign will be effective if it:
contains detailed information about competing products in the market
has a strong brand focus
presents the SMM effort as one-way conversations like traditional marketing
focuses on promoting everything about the company
14
What does it mean to have a strong brand focus?
Follow the profit. Maximize profits in the short term
Stay focused on the particular change you're making in the world
Always react to the latest political conflicts
Always post in brand colors and fonts
15
Marketers must not distribute any personal information without ______.
A profit motive
Plausible deniability
A good reason
Consent
16
Which of the following is NOT a typical consumer use of social media?
Discover new goods and services
Find someone to catfish
Conduct research and share information
To make final purchase decisions
17
What is one way social media can be used to improve customer service?
Make sure customers know they won't be refunded
Monitor complaints and respond in real time
Express sympathy to customers having problems with competitor products
Send cease and desist orders to people infringing on copyright