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Duplicate of Marketing Ch. 4 and Social Media Flashcards | StudBud
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Duplicate of Marketing Ch. 4 and Social Media
Duplicate of Marketing Ch. 4 and Social Media
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StudBud Administration
Chapter 4 and social media
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Which is the most effective way businesses deal with customer needs?
Ignore their needs because they are not important
Try to understand how customers evaluate products & services
Use persuasive advertising to influence customer buying
Make decisions based on what the marketing team wants
2
A barber shop has identified young, modern males who live in a 5 mile radius as their potential
market.
promotional mix.
marketing mix.
channel of distribution.
3
The segment of people a business selects to primarily focus marketing efforts on is the
market group
target market
main market
market segment
4
Instagram, online reviews, blogs and Twitter are all examples of what?
social media
marketing
advertising
internet websites
5
Marketing strategies are developed as part of
business plans.
business agreements.
marketing concepts.
market opportunities.
6
Who makes most final pricing decisions?
wholesalers
producers
distributors
retailers
7
When businesses are in this type of competition, they don't focus much on price or promotion.
limited
intense
they always focus on price an promotion
monopolistic
8
Groups of similar consumers within a larger market are known as
market segments
market opportunities
marketing concepts
market groups
9
Which of the following is an example of a service business?
auto repair shop
Wal-mart
bookstores
clothing retailer
10
Which of the following is a disadvantage when using social media for marketing?
Sharing ideas and thoughts are very fast
There are no disadvantages, social media is awesome
Businesses have no control over what is said
Social media is two way communication
11
What is the most difficult type of competition businesses can face?
limited
market
intense
monopolistic
12
Businesses involved in marketing activities as products move from producer to consumer is the
channel of distribution
competition
market opportunity
target market
13
Joliet has 10 clothing stores. They offer varying types of styles and sizes. This is
limited competition
no competition
monopolistic competition
intense competition
14
How are traditional and social media different?
they have vastly different content
they aren't really different
one-way vs. two-way communication
traditional media has a wider reach
15
Which element of the marketing mix receives the most attention from producers & manufacturers?
distribution/place
price
product
promotion