Which of the following is NOT true about differentiation strategy?

it is used to target customers with unique requirements

Major challenge to integrate big data into strategic planning excludes

integrating internal data into external data for goal set

Innovation and learning can occur when an organisation

imitates the market leader without infringing its IP rights

BSC approach intends to

measure performance in financial and non-financial aspects

The intent of using big data for better forecasting and decision making includes

identifying marketing opp. while customers are in-store

What is the reason for conducting a benchmarking exercise?

To set goal and improve performance

Low cost generic strategy is inappropriate when

when buyers buy heterogeneous products

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GSL Quiz 3

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GSL Module 3

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Answers

1
Which of the following is NOT true about differentiation strategy?
it is used to target customers with unique requirements
it focuses on customer with high purchasing power
It is usually used by organisation with huge capital base
it requires high level of customer loyalty
2
Which of following the stakeholders of a telco. company has high power and low interest?
trade union
individual customers
government
employees
3
Major challenge to integrate big data into strategic planning excludes
using structured and unstructured data for decision making
integrating internal data into external data for goal set
using quantitative and qualitative data for decision making
developing a data management plan for decision making
4
Innovation and learning can occur when an organisation
encourages learning at the individual level
has high commitment in online learning
applies TQM and Kaizen concepts in its operations
imitates the market leader without infringing its IP rights
5
BSC approach intends to
evaluate internal performance of an organisation
measure performance in financial and non-financial aspects
avoid strategic drift
assist in operational goal setting and planning
6
The intent of using big data for better forecasting and decision making includes
training managers for effective marketing decision-making
conducting purely external analysis to understand customers
identifying marketing opp. while customers are in-store
capturing and storing data for trend analysis with org's MIS
7
What is the reason for conducting a benchmarking exercise?
To explain the reason why an org underperforms its rivals
To compare performance against budget
To set goal and improve performance
For performance evaluation
8
Which of the following is a strategic driver of McDonald's?
healthy food industry
targets customers of all ages
pursues a focus strategy
global franchise stores
9
Low cost generic strategy is inappropriate when
when most rivals pursue focus strategy
when buyers buy heterogeneous products
the product quality is critical to buyers
price elasticity of demand is high
10
It is important to understand the different types of customers because
it is part of the socialcultural trend
it allows the best use of the big data
they are the source of revenue
they have different needs

GSL Quiz 3 Flashcards | StudBud