Promoting and selling products and services.

Why is being competitive in marketing IMPORTANT?

To boost innovation and inventions of new products

Why should a company create a Campaign?

Raise consumer awareness and increase brand satisfaction.

The marketing concept is...

The belief that companies must assess the needs of their consumer first.

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Fundamental marketing concepts for businesses.

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Questions 15

Answers

1
What year was marketing created?
1950
1897
1999
1983
2
What is marketing?
A set of behaviors associated with a particular job.
Fighting competitors for the top spot in business.
Adjusting store prices and graph equations of store profit.
Promoting and selling products and services.
3
Which one of these is a true business strategy?
Direct Selling
Left Trade Retailing
Employee Marketing Evaluation
Employee-Consumer Buy-in
4
The MOST important marketing concepts used by small businesses is...
communication.
Positioning( how products are marketed)
Brand creation (loyalty to their costumers)
Marketing tools
5
What are ways to be ahead of the competitor?
Know the competition
Expand your offer
All of the above
Know your costumers
6
What is the key to a successful business?
Planning
Leadership
Management
All of the above
7
What are some marketing strategies?
Modify existing products/ creating new products to persuade them to buy it.
Determining the need for a product through consumer research.
Creating market campaigns.
All of the above
8
Why is being competitive in marketing IMPORTANT?
To have an advertisement war on marketing
To drive other companies out of business
To make replica products out-sell the original product
To boost innovation and inventions of new products
9
Do small businesses use marketing concepts?
True
False
10
Who's methods created the idea of Marketing?
Daniel Lewin
Philip Kotler
Randall Kaplan
Markal Hoover
11
Marketing businesses use branding fund trade-offs to grow their businesses.
False
True
12
Which one of these are a marketing company?
Akamai Technology
EG Industries
Vulcan Material Company
Forrester Research
13
Why should a company create a Campaign?
Raise consumer awareness and increase brand satisfaction.
Because they want to promote candidates for presidency.
Assume people will work productively.
Because they don't have the money.
14
The marketing concept is...
The way a company should operate.
To raise sales.
The belief that companies must assess the needs of their consumer first.
How to advertise a companies goods and services.
15
Marketing is basically selling and advertising?
True
False

Fundamental marketing concepts for businesses. Flashcards | StudBud