Advertising, PR, & Sales Promotion

Question 1

The selling message or "talking" part of the ad:

Accepted Answer

Copy

Question 2

Any ready-for-production image, stock drawing, or photograph:

Accepted Answer

Clip Art

Question 3

The saying that gets the readers' attention and leads them to read the rest of the ad.

Accepted Answer

Headline

Question 4

This addition to a newspaper ad can increase the reading of copy by as much as 80 percent.

Accepted Answer

Color

Question 5

A sales promotion activity that consists of a free trial size of a product given away:

Accepted Answer

Product Sample

Question 6

This media has a targeted audience, long life span, and a high pass along rate:

Accepted Answer

Magazine

Question 7

Sales promotion activities focus on generating long-term sales.

Accepted Answer

False

Question 8

A headline that uses repeating initial consonant sounds:

Accepted Answer

Alliteration

Question 9

Has a short lead time for ad, large circulation in a geographic area, but poor print quality:

Accepted Answer

Newspapers

Question 10

What is the number one newspaper, in terms of circulation, in the United States?

Accepted Answer

The Wall Street Journal

Question 11

A headline that has a seeming contradiction that could be true:

Accepted Answer

Paradox

Question 12

This is a rough draft that shows the general arrangement and appearance of a finished ad.

Accepted Answer

Ad Layout

Question 13

A coffee shop gives the customer a free cup of coffee after the purchase of 5 cups:

Accepted Answer

Loyalty Marketing Program

Question 14

Publicity is easy to control and it is always positive.

Accepted Answer

False

Question 15

This is any non-paid communication about a product, service, company, or cause.

Accepted Answer

Publicity

Question 16

A folder containing articles, news releases, stories, and photographs about the company:

Accepted Answer

Press Kit

Question 17

This media includes magazines and newspapers:

Accepted Answer

Print

Question 18

Useful and inexpensive items given away with the business's name printed on the item:

Accepted Answer

Specialty Media

Question 19

Public relations is considered more objective and believable than advertising.

Accepted Answer

True

Question 20

Music, such as a jingle, background music, or characters singing can add creativity to an ad.

Accepted Answer

True

Question 21

Pizza Hut sponsors a coloring competition for students who can win free pizzas:

Accepted Answer

Contest

Question 22

This media includes television and radio, meaning that a signal is transmitted:

Accepted Answer

Broadcast

Question 23

Adam Levine appears in a commercial and says that Pro Active was a "game changer" for him:

Accepted Answer

Testimonial

Question 24

What is the name of the number one, most circulated magazine, in the United States?

Accepted Answer

The AARP Magazine

Question 25

This is the total number of people who see the ad.

Accepted Answer

Reach

Question 26

McDonald’s places monopoly game pieces on its soft drink cups and gives away prizes:

Accepted Answer

Sweepstakes

Question 27

The photo or drawing used in the print ad:

Accepted Answer

Illustration

Question 28

Employs words that correspond in sound, such as “Loose Lips Sink Ships."

Accepted Answer

Rhyme

Question 29

This is the amount of time required to place an ad.

Accepted Answer

Lead Time

Question 30

An effective headline should:

Accepted Answer

All are correct

Question 31

This is the effort to reach consumers by generating positive publicity.

Accepted Answer

Public Relations

Question 32

Shows exactly how an ad will appear in print. It is sent to the advertiser for approval.

Accepted Answer

Ad Proof

Question 33

The “Got Milk” advertising campaign is an example of:

Accepted Answer

Institutional Advertising

Question 34

Sales promotion results are measurable, particularly with contests, coupons, and sweepstakes.

Accepted Answer

True

Question 35

This a pre-written story about a company that is sent to various media.

Accepted Answer

News Release

Question 36

This happens when the advertising message losses its effectiveness after many exposures:

Accepted Answer

Wear-Out

Question 37

Concentrated audience during morning and afternoon when people are traveling to and from work:

Accepted Answer

Drive Time

Question 38

The advertising format, such as broadcast, print, internet, outdoor, or specialty:

Accepted Answer

Media

Question 39

Which of the following is the fastest growing advertising media?

Accepted Answer

Online

Question 40

The number of copies distributed for a particular edition of the newspaper or magazine.

Accepted Answer

Circulation

Question 41

The fastest-growing type of advertising. It can be targeted and allows for instant feedback.

Accepted Answer

Online Advertising

Question 42

Any form of paid, non-personal communication that uses mass media to reach an audience:

Accepted Answer

Advertising

Question 43

This is the distinctive identification symbol for a business.

Accepted Answer

Signature

Question 44

Any short-term incentive, activity, or material that gives consumers a direct incentive to buy.

Accepted Answer

Sales Promotion

Question 45

A meeting in which a business or organization invites media members to hear an announcement:

Accepted Answer

Press Conference

Question 46

Advertising designed to increase sales. It introduces new products and businesses:

Accepted Answer

Promotional Advertising

Question 47

The humorous use of a word that suggests two or more of its meanings.

Accepted Answer

Pun

Question 48

Uses the same words in different senses or words similar in sound used in opposition:

Accepted Answer

A Play on Words

Question 49

A catch phrase or small group of words combined in a way to identify a product or company.

Accepted Answer

Slogan

Question 50

This advertising media includes billboards, messages on buildings, or benches.

Accepted Answer

Outdoor

Advertising, PR, & Sales Promotion

Questions 50

Advertising, PR, & Sales Promotion

Questions 50