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Theme Parks
Theme Parks
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Questions
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Answers
1
Amusement parks and theme parks are a combination of goods and services.
False
True
2
A theme/themed restaurant will influence the architecture, food, music, and the overall look and feel of the restaurant.
True
False
3
Amount of money customers have available to spend after paying for necessities.
industrial income
calendar income
promotional income
discretionary income
4
Promotion uses pricing strategies to determine what to charge customers for admission
True
False
5
A themed attractions may include:
all of these can be themed attractions.
museums
zoos
6
A visit to a theme park satisfies the entertainment:
wants of customers.
needs of customers.
7
This is the amount that customers pay for admission to the theme park:
place
place
promotion
price
8
Seasonal gatherings to celebrate the coming of Spring or a Fall harvest have always been a part of human culture.
False
True
9
Which of the following is NOT one of the 4 P’s of the marketing mix?
product
purpose
price
promotion
10
a theme park is to immerse customers in an alternate reality/suspend disbelief that has been created
True
False
11
An activity used to inform/persuade/remind people about the business’s goods or services or improve its public image.
promotion
place
price
product
12
Which of the following is a product that can be purchased at the gift shop at the Christmas Story House and Museum?
a leg lamp
a pink bunny suit
DVD’s of the Christmas Story movie
all of the above can be purchased
13
This is the possibility of loss or failure.
liability
price
promotion
risk
14
Which of the following is considered to be a risk management strategy?
On-site medical personnel.
Conveniently located first aid stations throughout the park.
Routine ride maintenance and safety inspections.
All of the above are effective risk management strategies.
15
The Great Depression, World War II, and the popularity of video games caused the rapid decline of amusement parks.
True
False
16
This is a basic necessity, such as food, clothing, or shelter:
need
want
17
This ticket allows unlimited admission for one year to the theme park:
passport
golden ticket
season pass
group ticket
18
This park is owned by the Herschend Family and has an 1880’s theme:
Silver Dollar City
Cedar Point
19
This attraction that provides a number of rides meant to entertain customers, but does NOT follow any particular idea.
amusement park
theme park
20
This is a destination that focuses on a single subject, time period, or historical event.
amusement park
theme park
21
A themed attraction is not as extensive as a theme park and does NOT usually include:
informative exhibits
educational displays and exhibits
rides such as roller coasters
displays of historical artifacts
22
Amusement parks and theme parks consist primarily of services.
True
False
23
This is the creation and maintenance of satisfying exchange relationships.
promotion
marketing
24
This museum located in Kansas City, Missouri houses the official World War I museum.
The National Holocaust Museum
The Liberty Memorial
25
This park featured killer whale shows and other marine animals.
Sea World
Disneyland
26
Which of the following is the best example of a theme park?
Sea World
Cedar Point
27
This themed restaurant is designed to resemble an old-fashioned general store.
The Hard Rock Café
The Cracker Barrel
Planet Hollywood
The Rainforest Café
28
An elaborate attraction that creates an illusion of a place/world/culture using architecture, music/food/rides/exhibits.
amusement park
theme park
29
Which of the following events caused the rapid decline of amusement parks?
the popularity of television
World War II
all of these caused the decline of amusement parks
the Great Depression
30
Caesar’s Palace Hotel and the Luxor Hotel in Las Vegas are examples of:
themed hotels
amusement parks
industrial hotel parks
theme parks
31
Visiting a theme park is considered to be a necessity.
True
False
32
This themed attraction is a museum located in Branson, Missouri and shaped to resemble an ocean going ship.
The Lusitania Museum Attraction
The Titanic Museum Attraction
33
A product offered for sale by the business can be a good or a:
service
want
market
need
34
This themed attraction is a museum that examines the life, times, death, and legacy of President John F. Kennedy.
The International Spy Museum
The Sixth Floor Museum
35
golden age of amusement parks lasted till late 1920’s and saw the rapid development of roller coasters /thrill rides
False
True
36
The place element of the marketing mix refers to the:
location of the theme park
advertising of the theme park
37
Theming allows for product differentiation.
True
False
38
Which of the following is the best example of an amusement park?
Cedar Point
Disneyland
39
This term refers to any strategy used by the theme park to prevent or reduce risk.
industrial management
risk management
promotion management
place management
40
A theme park near Harrison, Arkansas. The theme park opened in 1968 and was based on the comic strip Li'l Abner.
Sea World
Cedar Point
Dogpatch
41
This is a specific group of customers an organization wants to reach.
target market
focus group
42
7. The modern era of theme parks began in Anaheim, California in 1955 with the opening of:
Sea World
Disneyland
43
This is the MOST visited theme park in the world with over 17 million visitors last year.
Disneyland in Anaheim
Disneyland in Tokyo
44
6. This was created in 1946 in Indiana and is considered to be the first theme park:
Santa Claus Land
Disneyland
45
An amusement park has a fixed location, unlike carnivals and fairs which are traveling amusement parks.
True
False
46
The actual theme park, where the primary attractions are rides and shows, is considered to be an:
tangible good
intangible service
47
Themed attraction located in Cooperstown, New York: serves a specific sport in the United States.
The National Baseball Hall of Fame
The Football Hall of Fame Museum
48
This is any unfulfilled desire:
Want
need
49
Theme parks offer related merchandise, which visitors can purchase. This related merchandise is an example of an:
intangible service
tangible good
50
A themed hotel will attract customers interested in the novelty of the theme or customers passionate about the theme.
False
True