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Marketing Concepts Flashcards | StudBud
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Marketing Concepts
Marketing Concepts
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Flashcards
11 cards
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Practice quiz
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Host live
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Questions
11
Answers
1
What concept is being employed here?
Marketing
Societal
Product
Selling
2
Which concept is synonymous with CSR?
Selling
Holistic
Societal
Product
3
Which concept was the most recently developed?
Selling
Societal
Holistic
Product
4
Which concept is being employed here?
Holistic
Product
Production
Societal
5
What concept is being employed here?
Production
Marketing
Product
Selling
6
What is another term for a Marketing Concept?
Philosophy
Orientation
Marketplace
Strategy
7
Which concept focuses on uniting all facets of the company to create a consistent brand image?
Production
Societal
Holistic
Marketing
8
Which concept is the oldest?
Marketing
Selling
Production
Product
9
Which concept focuses on
convincing
consumers to buy their products?
Selling
Holistic
Marketing
Product
10
Which concept focuses on first figuring what the consumers want and need and then creating products?
Product
Societal
Production
Marketing
11
Which concept focuses on quality, durability, and exclusive features?
Production
Product
Holistic
Selling
