Extracting social media data often means:

capturing data from numerous sites and storing it for future use

What is the Twitter engagement rate?

Total of clicks retweet favorites replies / by total number of impressions

how important a person is in a social network

According to Gullans, what is the first step that can help you determine return when calculating your social media ROI?

Align your social media goals with your business objectives

What are organic likes?

# of people who liked page, but didn't come from paid advertising campaign

What is a performance management strategy?

uses queries to understand the meaning of big data

What is the purpose of KPIs?

to measure and evaluate the if the business is achieving objectives

Twitter impressions =

Total # of times your tweet was viewed and whether it was clicked or not

What is the general formula to calculate social media ROI?

ROI (Gain)=(Return-Costs)/Costs

studbud

Social Media Metrics and Analytics

22 termsStudBud Administration116 plays

CIW, SMS, ucertify, social media marketing, social media metrics and analytics, social media metrics & analytics, lesson 9

Flashcards22 cardsFPractice quizPHost liveL

Questions 22

Answers

1
Measuring conversions is a good way to calculate ROI. Which of the following is a commonly calculated conversion?
Likes
Sentiments
Downloads
Shares
2
Extracting social media data often means:
reducing the volume, veracity, variety and velocity of data
determining contect, choice and confidence in data
capturing data from numerous sites and storing it for future use
using complex algorithms to determine sentiment and attitude
3
What is the Twitter engagement rate?
Number of times people replied to your tweets
Total number of times yoru tween has been viewed and whether it was clicked
Total number of Twitter profile visists
Total of clicks retweet favorites replies / by total number of impressions
4
Data that is considerably different than other instances of data in the same set:
Aggregate
Noise
Outlier
Inconsiderate value
5
For companies that face data regulations, how often should data be archived?
Monthly
In real-time
Daily
Weekly
6
What is centrality?
social balance on a social media platform
when a person becomes your friend and you become theirs
theory that examines consistency in an individual
how important a person is in a social network
7
Which comes under social media management tool analytics?
Brandwatch
Hootsuite
Rival IQ
Crimson Hexagon
8
Which strategy uses predictive modeling methods to predict user behavior?
Decision Science
Social Analytics
Data Exploration
Performance Management
9
Also means preprocessing:
Compiling
Mining
Structuring
Scrubbing
10
According to Gullans, what is the first step that can help you determine return when calculating your social media ROI?
Align your social media goals with your business objectives
Assign average monetary values to each conversion
Set up analytics programs
Idenfity KPIs
11
What is the need for a graphical respresentation when mining social media data?
for data sampling
to aggregate data
for supervised learning
to visualize relationships
12
What are organic likes?
# of people who have seen any content or ads associated with your page
Different reactions users posted to your post, including Like, Love, etc
# of people who liked page, but didn't come from paid advertising campaign
# of post clicks, likes and shares from last 7 days
13
Which of the four Vs makes analyzing social media data especially difficult?
Veracity
Variety
Volume
Velocity
14
What is a performance management strategy?
involves experimental analysis and testing hypotheses based on big data
uses statistics to experiment and get answers to complex business questions
involves looking at the social metrics in social media big data
uses queries to understand the meaning of big data
15
Removing irrelevant data and keeping data that is useful:
Aggregation
Value Selection
Value Transformation
Discretization
16
What is the purpose of KPIs?
for graphical representations or charts
for descriptive paragraphs or character stores to display sentiment
to measure and evaluate the if the business is achieving objectives
for sales or lead generation
17
After data is cleaned, it transformed. Which part involves setting ranges and converting values into distinct values?
Discretization
Value selection
Sampling
Aggregation
18
Twitter impressions =
Total # of times your tweet was viewed and whether it was clicked or not
Number of tweets you have posted
Total number of Twitter followers
Total number of Twitter profile visits
19
Structured from a series of tags and semantic elements that create a hierarchy of the records and fields:
Big data
Semi-structured data
Unstructured data
Structured data
20
What is the general formula to calculate social media ROI?
ROI (Gain)=(Return-Costs)/Costs
ROI (Cost)=(Return-Gain)/Costs
ROI (Return)=(Gain-Costs)/Costs
ROI (Gain)=(Return+Costs)/Costs
21
Data that is based on natural languages, such as social media posts, comments, emails, and so forth, is known as:
Big data
Structured data
Semi-structured data
Unstructured data
22
Which of the following Vs describes the certainy and accuracy of data?
Variety
Volume
Veracity
Velocity

Social Media Metrics and Analytics Flashcards | StudBud