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Positioning attributes Flashcards | StudBud
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Positioning attributes
Positioning attributes
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StudBud Administration
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Flashcards
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Questions
10
Answers
1
A car company positions its brand as being driven by wealthy, adventurous people.
uses
product attributes
users
people (service)
2
An arcade positions itself against a movie theater as being the most fun activity for a weekend night.
people (service)
product attributes
product class
users
3
A shampoo is positioned as being “all natural” and containing no harsh chemicals.
uses
users
product attributes
people (service)
4
A portable grill is positioned as being the perfect addition to a fun weekend of camping.
product attributes
uses
people (service)
users
5
A computer company positions its brand by demonstrating how knowledgeable its technical-support staff is
uses
people (service)
product attributes
users
6
A local dentist’s office positions itself as having the most friendly, caring staff in town.
people (service)
product attributes
users
uses
7
A granola bar is positioned as a better after-school snack than a candy bar.
people (service)
uses
users
product class
8
Chicken soup is positioned by showing its benefit as a comfort food during sickness.
product attributes
users
uses
people
9
The diamond industry positions its product as being what you must have when buying an engagement ring
people (service)
product attributes
uses
product class
10
A sports drink is positioned by showing the famous athletes who drink it.
people
product attributes
users
uses
