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Marketing Flashcards | StudBud

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Marketing

5 terms·StudBud Administration·4 plays

Marketing at its finest.

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Questions 5

Answers

1
Which of the following growth strategies/options is the most risky for the company?
market devlopement
market penetration
product development
diversification
2
Which of the following is TRUE about strategic planning and marketing planning?
They are often guided by the same information
Strategic planning comes before marketing planning
A and B
Strategic planning always involves the development of a company mission
3
Which of the following marketing concepts can most compromise the firm's ability to make profit because operational cost
None of the above
The marketing concept
The societal marketing concept
The production concept
4
The product concept is appropriate:
when consumers expect and like rapid technological change
when consumers are extremely price conscious
All of the above
when competitors are practising the marketing concept
5
Mr.Tanner owns three businesses
True
False