Measurement and Scales

Question 1

It is used to measure consumer attitudes such as attribute perceptions, product preferences,etc

Accepted Answer

Itemized rating scale

Question 2

Refers to the relative magnitude between the descriptors

Accepted Answer

Order property

Question 3

Is the scale that permits the comparison between different objects

Accepted Answer

Interval scale

Question 4

How well the research reflects the reality it claims to present.

Accepted Answer

Validity

Question 5

Labelling scheme in which the numbers serve only as labels or tags.

Accepted Answer

Nominal Scale

Question 6

It is the assignment of objects to numbers or semantics according to a rule

Accepted Answer

Scaling

Question 7

it asks people to rate a product, brand, etc within the frames of a multi-point rating options.

Accepted Answer

Semantic differential

Question 8

Respondents need only evaluate a single object

Accepted Answer

Non-comparative scale

Question 9

Can identify or classify objects, rank the objects, and can compare intervals or differences.

Accepted Answer

Ratio Scale

Question 10

It's a scale that offers a range of answer options from one extreme attitude to another

Accepted Answer

likert

Questions 10