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Controlled Action Videos
Controlled Action Videos
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Review your student slides and answer the questions
Flashcards
41 cards
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Questions
41
Answers
1
What are the steps to develop a controlled action video?
1) Brainstorm 2)Storyboard 3)Shoot 4)edit
Google it
There are no steps
Assess the need, determine audience, objective and focus, formulate ideas
2
True or False? Controlled Action Videos persuade or influence viewers to do something.
False
True
3
Appeal steps tell the viewer these two things
What's in it for them
Where to vote
Why you should call your mother
Why they should care
4
Type of music required for PSA's
Acoustic
Something natural
Something that goes with the theme
None
5
When formulating ideas you should always figure out how to communicate your point?
True
False
6
Selling PSA's do this for the military
Are always serious in nature
Tell the audience to do something
Sell an idea, not a product
7
Attention steps do this?
Grab the viewer's attention
Make the viewer want to watch the rest of the video
Tell you what not to do
8
When you create a script...
Determine what points you will stress
Include who is the POC for more information
Localize the information
Have an actor in mind
9
Natural sound is not important in PSA's
True
False
10
What else goes into a pre-production conference
Gathering materials
Video conferencing your mom in the meeting
Having a backup plan
Scheduling the shoot
11
What's the purpose of a news story?
Inform
Entertain
Make you cry
Make first responders look really cool
12
Types of controlled action videos
Training and Social Media videos
Spirit and Music videos
PSA's and Command video
Unboxing videos
13
Sticking to the basics during shooting and editing does what?
Is required unless serving a purpose to enhance the message.
Makes for really awesome video!
Keeps me from making a rockin' music video
Bars me from jump cuts, 30/30, 180 breaks.
14
Which requires more extensive planning?
Controlled Action Videos
Both are equal
News Videos
15
What are the best ways to mitigate prolonged computer use?
Proper posture
Properly position keyboard and mouse
Keep monitor at eye level (15-20 inches from eyes)
Flex your cartoid muscles
16
My PSA should be an evergreen Y or N?
False
True
17
PSA's have these basic steps
Commanders intent
Attention
Telling/action
Appeal
18
Informative PSA's let the viewer decide what to do?
False
True
19
The appropriate nat-sound level is -6 to -12
True
False
20
You can replace natural sound with sound effects?
True
False
21
Appeal steps appeal only to your sense of patriotism.
True
False
22
Telling Points are all these things
Is the feature of informative PSA
Provide contact information
Best only for radio
Give action to take if viewer is interested
23
What are some effects of not taking breaks from your computer.
Repetitive stress injuries
Fatigue
Eye strain
Electromagnetic hypersensitivity
24
Storyboards should
Be used to plan, edit your video
Must be approved by an instructor before you produce the PSA
Be written in 3-D
Act as a guide for all shots you need to produce the video
25
When selecting crewmembers you should choose people who need little or no supervision
False
True
26
Sticking to the storyboard during shooting and editing does what?
Keeps me focused and acts as a checklist
Keeps me from being too creative and keeps me on budget
27
True or False: Never stage your shot in controlled action videos
True
False
28
The focus should?
Relate to every part of the production
Be concrete and specific
Summarize the objective and target audience
Include the names of the actors
29
Once I determine the objective, I need to decide how to measure its success?
True
False
30
What are factors to consider on a site survey
The weather forecast
Location availability, lighting, noise
Location of the sun during my shoot
how many actors I need
31
What are the editing rules for controlled action videos
Usual rules can be violated as long as it enhances your video
No Rules!
Same as news, no variation allowed
32
How can a controlled action video support a campaign
Engage the audience
Something whipped up on the spot
Motivate the audience to take action
Communicate a command message
33
As a military communicator, what are some topics I may shoot for a PSA?
Whatever I think is funny
Only drinking and driving PSAs
Whatever my imagination can come up with
Whatever my chain of command tells me to shoot
34
What are factors for determining the audience?
Rank, Grade, Service
Are they cool like me
Age, Time in Service, Gender, Affiliation (are they family, retirees, etc)
Are they on or off post
35
When you formulate Ideas common approaches include:
Ego
Fear
Whatever has been done before
Humor
36
Bonus: Things you need to consider for class PSA's
All actors should be mic'd who are talking or have speaking parts
They should have a DOD tie
They should be 15-45 seconds long
You should act in your own spot
37
Selling is just for civilian commercials
True
False
38
When assessing the need - I need to ask:
Does the customer/boss want it?
Is there enough time to produce the the PSA?
Does the message Impact the audience?
Is it funny enough?
39
What factors determine the objective
Are you giving information about the product for service
What are you trying to accomplish?
Does Chief like it
Are you selling something (service or idea)
40
The action step tells the viewer point-blank what course of action to take in selling PSAs
True
False
41
Formulating Ideas includes
Being Creative
Localizing the message
Being Cheesy
Appealing to viewers senses
