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SAVE THE KIDS Flashcards | StudBud
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SAVE THE KIDS
SAVE THE KIDS
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Questions
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Answers
1
What was notable about Kraft's Spongebob branded macaroni and cheese product?
Children would pay more for it
It proved to be their best selling version
It was the first case of children's characters on products
It tasted better than the others
2
What is the "buying power" of kids in the US today?
$700 billion
$100 billion
$500 billion
$1 trillion+
3
Children can often recognize brand names by age 3 or 4
True
False
4
What does the term "nag factor" refer to?
Advertising that relies on guilt
Advertisements that are highly memorable
Encouraging children to continually ask for products
Creating a 'nagging' anxiety in consumers
5
What percent of parents report having been pestered by their kids to purchase something after seeing an ad?
60%
80%
50%
75%
6
What do the vast majority of food ads promote towards children?
Fast food
Cereal
Candy
Bananas
7
On average, how many
total
TV Commercials is a child exposed to every year?
30,000
25,000
10,000
40,000
8
What is the recommended daily value for added sugar per day for an adult?
25 grams
10 grams
50 grams
100 grams
9
Which of the following advertising techniques is often used to appeal to children's emotions?
Animated characters and mascots
Logical reasoning and facts
Price comparisons
Celebrity endorsements
10
Websites can make a profile on children about what they look up online, which can then be sold to advertisers?
False
True
11
An FTC report found that almost all sugars in drinks marketed to children were added sugars averaging
15 grams
5 grams
20+ grams
10 grams
12
Which of the following is an example of product placement in children's entertainment?
A documentary about healthy eating habits
A video game featuring in-game billboards for a popular toy
A school textbook discussing advertising techniques
A children's storybook with no brand references
13
How much do advertisers spend per year marketing ads towards children?
$300 million
$10 billion
$1 billion
$12 billion
14
In which decade was advertising to children first seen as a problem, and challenged?
2000s
1950s
1920s
1970s
15
On average, how many
food
TV Commercials is a child exposed to every year?
8,000
6,000
10,000
1,000
16
How many children under 18 years old live in the US today?
70 million
25 million
100 million+
50 million
17
Which of the following is a common advertising platform specifically aimed at children?
Social media influencer endorsements
Prime-time TV commercials
Magazine ads
Radio advertisements
18
Broadcasters can include only 10.5 minutes of advertisements per hour on weekends.
False
True
19
Why are advertisers targeting kids in their advertising?
Kids make a lot of money and advertisers want to attract them
Kids have a great influence on their parents spending
Kids like shopping and spending money
Kids are attractive to marketers for their spending habits
20
What organization is focused on protecting children from unfair and deceptive marketing techniques?
Children's Advertising Review Unit (CARU)
Food and Drug Administration (FDA)
Federal Communications Commission (FCC)
Federal Trade Commission (FTC)
