CH 4 NV Exploring your market

There is a subtle difference between the ________ and the ________ of a product. One is fact. other is perception

Which of the following is a step in determining how customers decide to buy a product?

By teaching customers how to use its products, Home Depot is helping customers see the ________ of its products.

Which of the following aspects of a product/service is the most important to focus on when selling?

Dividing the market by purchase behaviors that have been observed is ________ segmentation.

Marketing is ________.

Which business function do experts agree you should focus on first when preparing to start a business?

A ________ identifies distinctively the goods or services of one org. from others through a design, symbol, name, term..