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Marketing Fundamentals Flashcards | StudBud
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Marketing Fundamentals
Marketing Fundamentals
17 terms
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StudBud Administration
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36 plays
Explore the basic concepts and strategies of marketing in this engaging quiz
Flashcards
17 cards
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Practice quiz
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Questions
17
Answers
1
What is copyright?
Protection of creative works
Selling products
Protection of ideas
Advertising strategies
2
What defines a target market?
A broad audience
Particular consumer group
All consumers
Random selection
3
What is branding?
Market research
Advertising products
Setting prices
Creating a logo
4
What is a want in marketing?
Environmental protection
Basic food items
Improves quality of life
Necessary for survival
5
What is the purpose of market research?
To advertise effectively
To create products
To understand customers
To set prices
6
What is affiliate marketing?
Traditional advertising
Selling products in stores
Performance-based rewards
Direct selling only
7
What are psychographics in marketing?
Attitudes and lifestyles
Income levels
Demographic data
Physical characteristics
8
What are demographics in marketing?
Age and income
Buying preferences
Psychological factors
Social media habits
9
What is the purpose of promotion?
To set prices
To create products
To analyze markets
To inform and persuade
10
What does 'Place' refer to in marketing?
Getting product to customer
Product features
Setting prices
Advertising strategies
11
What is the role of public relations?
Maintaining public image
Selling products
Creating advertisements
Setting prices
12
What are the 4Ps of marketing?
Product, Price, Promotion, Place
People, Process, Physical evidence, Price
Product, People, Price, Promotion
Price, Place, Promotion, People
13
What is a trade secret?
Registered trademark
Confidential business information
Publicly available information
Copyrighted material
14
What is digital marketing mix?
Focuses on print media
Adapted to digital age
Only for social media
Same as traditional mix
15
What is content marketing?
Email marketing only
Creating and distributing content
Advertising on TV
Selling products directly
16
What is a need in marketing?
Fashion trends
Luxury items
Air
Social media
17
What are the consequences of copyright infringement?
No consequences
Severe penalties
Only warnings
Only fines
