MKTG Promotion

promotional channels owned and controlled by the company (company web sites, corporate blogs, owned social media pages)

Building good relations with the company's various publics

PR media channels (TV, newspapers, blogs, online sites & other media not directly paid for or controlled by company)

General Communication Process involves:

The message of the IMC must be ____, ____, and ____

Engaging directly with carefully targeted individual consumers and customer communities

The process of putting thought into symbolic form

Short term incentives to encourage the purchase or sale of a product or a service

Media shared by consumers with other consumers (social media, blogs, mobile media, and viral channels, and word of mouth

Can't just call it "advertising" anymore. Today's environment calls for ____ who manage brand conversations

Promotion Mix and Marketing Communications Mix are completely different concepts

the process by which the receiver assigns meaning to the symbols encoded by the sender

Sales promotion includes _____, _____, ____, and ____. Which of the following belongs here?

Carefully integrating and coordinating the company's communication to deliver a clear, consistent, & compelling message

Response and Feedback complete the loop in the Communication Process

Specific blend of promotion tools used to persuasively communicate customer value and build customer relationships

Content marketing managers seek to _____, ______, and _______ brand messages and conversations with and among consumers.

Instead of just placing ads, many marketers are geared toward _______ __________ managers

A company's total ______ _____ consists of the specific blend of advertising, public relations, personal selling, etc.

Content marketing is: creating, inspiring, & sharing brand messages with and among consumers

Selling is not just selling anymore. These days we have to use IMC. Why?

By far the fastest-growing ad-spending category, digital's share is at about 31% of the total ad spending in the US.

IMC needs understanding of the general communication process

The new "content marketing" campaigns look a lot different from the old "advertising" campaigns

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor

Spending in magazines, newspapers, and radio is still strong.

The message of IMC must be clear, consistent, and compelling across multiple communication channels

What are the communications channels used in an Integrated Marketing Communications campaign?

TV still dominates as a strong advertising medium with a 64.7 billion USD in North America in 2021.

promotional channels paid for by the marketer, including traditional media and digital media

Content marketing managers share their content across a fluid mix of ____, ___, ____, and ___ channels.

Advertising includes TV, print, _____, outdoor, and other forms. What cannot go in the blank?

Personal presentation by the firm's sales force for the purpose of engaging customers and making sales