The product life cycle consists of

Innovation, Introduction, Growth, Maturity and Decline

a paid, non-personal message communicated through a mass medium

a graphic representation that identifies a business or product

that part of the brand that can be spoken

Define Physcial Evidence

everything that the customer sees when interacting with a business

all the learned values, beliefs and behaviours shared by a society

What is the correct order in preparing the market research process

Determine information needs, collect data, analyse data

a narrowly selected target market segment

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BusMANunit2aos2

20 termsStudBud Administration19 plays

For Kano's Busman Class

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Questions 20

Answers

1
Which of the following is not a method of pricing
Competition-based pricing
Toss the coin
Cost plus margin
Market pricing
2
Which of the following is not a stakeholder in the operating environment of a business
Competitor
Government
Supplier
Customer
3
Which of the following is not a function of public relations?
Brand recognition
Issues monitoring and crisis management
Promoting a positive image
Effective communication of messages
4
The product life cycle consists of
Innovation, Manlyhood, Introduction, Growth and Decline
Introduction, Innovation, Growth, Myocarditis and Decline
Innovation, Introduction, Growth, Maturity and Decline
Innovation, Growth, Introduction, Maturity and Decline
5
The activities aimed at creating and maintaining favourable relations between a business and its publics are
Shared relations
Public relations
Publicized relations
General relations
6
Define Advertising
the number of outlets a business chooses for its product
a person’s overall feeling about an object or activity
the number of outlets a business chooses for its product
a paid, non-personal message communicated through a mass medium
7
Forces exerted by other people that influence customers behaviour are known as
Sociocultural influenza
Sociocultural influences
Sociocultural ignorance
Science influences
8
Which one below is not an example of product placement?
Actress in a movie wears Gucci dress
Actor in a movie does Kungfu
BMW car in a TV show
Starbucks coffee in a movie
9
Define Logo
those broad elements that allow a potential market segment to be identified
the reasons that individuals do something
those broad elements that allow a potential market segment to be identified
a graphic representation that identifies a business or product
10
Which of the following is not an element of a customer profile
Customers behaviours and needs
Customers financial situation
Customer demographics
Customer location and environment
11
Define Brand Name
the number of all actual and potential buyers of a product
a person’s overall feeling about an object or activity
that part of the brand that can be spoken
published data from outside the business
12
What are these? Product, price, place, promotion, people, process, and physical evidence
7 P's
7 Peas
8 P's
6 P's
13
Demographic, Geographic, Lifestyle & Behavioural characteristics are all part of
Market segmentation
Market subcategories
Market secrets
Market science
14
Define Physcial Evidence
everything that the customer sees when interacting with a business
forces exerted by other people that affect customer behaviour
the inclusion of product advertising in entertainment
the market segment at which most of the marketing resources are directed
15
What can a business use to compare the success of its marketing strategies
Promotion plan
Market share analysis
Promotional share analysis
Marketing plan
16
Define Culture
any free news story about a business’s products or services
all the learned values, beliefs and behaviours shared by a society
gathering data by asking questions or interviewing people
usually a smaller and less important market segment
17
What is the correct order in preparing the market research process
Determine information needs, collect data, analyse data
Analyse Data, collect data, determine information needs
Collect data, determine information needs, analyse data
Determine information needs, analyse data, collect data
18
the _____ and _____ environment, includes factors that affects the establishment of a customer base and brand identity
internet and Examination
Macro and Micro
Internal and External
Intelligent and Extra
19
Define Niche Market
the facts and figures collected from original sources
the development of a container and the graphic design for a product
a narrowly selected target market segment
the development of a container and the graphic design for a product
20
The combination of name, term, symbol, design that distinguishes it from the competition
Brand
Competitive advantage
Identity
Trademark

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