Reference Groups, Family & Social Standing

Question 1

The consumer’s earliest and often most influential reference group is

Accepted Answer

Family

Question 2

Serve as sources of comparison, influence and norms for people’s opinions, values and behaviors

Accepted Answer

Reference Groups

Question 3

Reputation of the retailer who sells the product, has a major influence on message credibility.

Accepted Answer

Vendor credibility

Question 4

Social class stems from _, the degree of prestige from one social classcompared to another.

Accepted Answer

Social Status

Question 5

In the context of marketing, the most important role of the family is _

Accepted Answer

Socialization of Family Members

Question 6

Relative _ is a measure of the amount of economic assets an individual possesses.

Accepted Answer

Wealth

Question 7

Occupation, income, and education are typical variables used as _measures of social class.

Accepted Answer

objective

Question 8

Which is NOT one of the variables combined to make the family life cycle composite variable

Accepted Answer

Family income

Question 9

Married couples tend to me the most financially comfortable during this stage_

Accepted Answer

Postparenthood

Question 10

Consumers with low _ are more likely to seek advice or example of others.

Accepted Answer

Individual Experience

Question 11

Which of the following class strata constitute a major market for do-it-yourself products?

Accepted Answer

lower-middle class

Question 12

Irate parents join together to protest the opening of an adult, X-rated book store.

Accepted Answer

Advocacy Group

Question 13

Socialization is best described as

Accepted Answer

two-way process; young person is socialized and influences

Question 14

consists of promoting a company’s image without referring to any of its offerings.

Accepted Answer

Institutional Advertising

Question 15

Children perceive _ to be a reliable source of information; adolescents and teens look to _

Accepted Answer

their families; their friends

Question 16

The transfer of values, product loyalties, or brand preferences from one generation to another

Accepted Answer

Intergenerational transfer

Question 17

reference groups serve as benchmarks for specific or narrowly defined attitudes or behavior.

Accepted Answer

Comparative

Question 18

Marriage is the transition from the _stage to the _ stage of the traditional family life cycle

Accepted Answer

bachelorhood; honeymooner

Question 19

Parents are very nurturing and highly permissive in respect to consumer socialization.

Accepted Answer

Indulgent

Question 20

Which of the following is a characteristic of a conformist?

Accepted Answer

Are stylish and pay attention to what others are wearing

Question 21

Nielsen's PRIZM framework designates every household in the US belongs to one of _ segments

Accepted Answer

66

Question 22

Innovators, early adopters, early majority, late majority, and laggards are all

Accepted Answer

Adopter categories

Question 23

_ sources generally have more credibility than _sources.

Accepted Answer

Not-for-profit; for-profit

Question 24

Marketers of new or lagging brands trying to convince consumers not to follow the crowd is_.

Accepted Answer

Conformity

Question 25

group to which a person either belongs or would qualify to belong to is called a(n)

Accepted Answer

Membership Group

Question 26

Which of the following is not how to measure credibility of a person or organization?

Accepted Answer

Perseverance

Question 27

Referral programs, offering rewards to current members who convince others to join, are part of

Accepted Answer

Shopping Groups

Question 28

The first people to purchase a new product are considered _

Accepted Answer

Consumer Innovators

Question 29

Standing in a crowd waiting for a retail shopping experience, shoppers feel justified

Accepted Answer

Social Proof

Question 30

a _ score increases as the Twitter starts conversations and inspires

Accepted Answer

Klout

Question 31

An individual acting like a member of a goup by adopting the values, attitudes, and behavior.

Accepted Answer

Symbolic Group

Question 32

The process by which one person informally influences the actions or attitudes of others is _

Accepted Answer

opinion leadership

Question 33

The feeling of social-group membership is referred to as

Accepted Answer

class consciousness

Question 34

Are considered expert informal sources of information.

Accepted Answer

Opinion Leaders

Question 35

Mothers are stronger consumer socialization agents than their husbands because

Accepted Answer

all of the above

Question 36

Which of the following does NOT enhance the credibility of a salesperson?

Accepted Answer

All of the above enhance the credibility of a salesperson

Question 37

Social Comparison Theory suggests

Accepted Answer

individuals compare their own posessions with others'

Question 38

reference groups influence broadly defined values or behavior.

Accepted Answer

Normative

Question 39

A married couple and one or more children constitute a(n)

Accepted Answer

Nuclear Family

Question 40

Provides companionship, security, and opportunity to discuss problems, not family

Accepted Answer

Friendship Group

Question 41

_ is defined as two or more people related by blood, marriage, or adoption who reside together.

Accepted Answer

Family

Question 42

The degree of _ a reference group exerts depends on the individual, product & social factors

Accepted Answer

Influence

Question 43

Customers tell other people how much they like a business, product, service or event, unpaid

Accepted Answer

Word of Mouth

Question 44

The key factor impacting the persuasion of a personal or interpersonal message is

Accepted Answer

The source's credibility

Reference Groups, Family & Social Standing

Questions 44

Reference Groups, Family & Social Standing

Questions 44