In the directive on consumer rights, what is NOT included as a customer benefit?

Right of protection of personal data

Verifies an individual orbusiness’s identity

What is meant by recency?

averagenumber of days elapsed between visits

How can "cookies" be defined in e-commerce texture?

Text files that store information about users

What has happened to online marketing since 2007?

More mobile platforms, so online marketing has increased.

Multichannel marketing, often called the "most effective" way, is what?

Offline and online marketing combined

What is meant by Internet layers?

Adresses, package and routes packets

What is true about the cooling off period?

It was recently changed from 7 to 14 days.

Which three are the main features of E-commerce law?

Data-protection, consumer protection and e-c directives.

Packet switching refers to?

Slicing, sending and resembling messages.

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Answers

1
Using cookies is completely illegal
True
False
2
With Backbone you have low bandwidth.
False
True
3
Social technology is a key feature of e-commerce
false
true
4
Plans to achieve long-term goals in terms of return, refers to what?
Revenue model
Business strategy
Value proposition
Business model
5
From 1998-present, the government has direct internet control.
false
true
6
Net Marketplace is often used by large companies
False
True
7
In the directive on consumer rights, what is NOT included as a customer benefit?
Right of protection of personal data
Eliminates hidden charges
Banning pre-ticked boxes in websites
14 days cooling off period
8
According to EU-Law, one cannot sell living animals online
True
False
9
Authenticity is:
Determinesif information shared on internet
Dealswith use of information during an online transaction
Ensuresthat EC participants do not deny their online action
Verifies an individual orbusiness’s identity
10
For a company to comply with consumer protection directives, they must:
None of the alternatives
Use cookies
Have a trademark logo
Provide a written confirmation
11
Which of these is NOT a key component of a business model?
Industry value chains
Value proposition
Market strategy
Management team
12
Copyright can protect an idea
False
True
13
What is meant by recency?
onetime customers
averagenumber of days elapsed between visits
Theratio of actual orders to checkout started.
%of total consumers in a market who visit your site
14
Which one of the directives includes rules for E-commerce from business perspectives
E-commerce directive
Consumer rights directive
Data protection directive
15
How can "cookies" be defined in e-commerce texture?
A revenue model
protocolused to transmit web pages over the web
A tool for customers to find information about products
Text files that store information about users
16
DRM is an abbreviation of?
Digital reduction means
Durable rights management
Durable restrictions management
Digital rights management
17
Which of these companies would say use "transaction broker" as their business model?
Blocket
Elgiganten
Travel agencies
Aftonbladet
18
What is the first-level domain name?
com
www
google
19
The Internet was a fully government program from 1970-1998
false
true
20
What has happened to online marketing since 2007?
Less online marketing due to security
Online marketing has increased due to e-mails was invented.
More mobile platforms, so online marketing has increased.
21
Which of these is not part of the e-commerce legislation?
Case law
International law
Constitution
National law
22
Which of the following is not a real EU-Directive?
2011/83/EC
29/2004/EC
2008/56/EC
2000/31/EC
23
"Malicious code" is NOT a key security threat of E-commerce.
True
False
24
Multichannel marketing, often called the "most effective" way, is what?
Specifying in a specific channel such as newspapers.
Offline and online marketing combined
Pay other firms to market your product/service
Marketing across different medias
25
What is meant by Internet layers?
Adresses, package and routes packets
Connects to applications
Provides applications
Transmit and receives packets from network
26
EDI is a common technology platform used today in EC, true or false?
True
False
27
There are five Heuristics, Placemaking, Resilience, Consistency, Reduction and....
Organizing
Security
Correlation
Design
28
Firewalls and proxies allow customers to access websites faster
True
False
29
Traditional marketing is more personalized than internet(online) marketing.
False
True
30
Spoofing is a marketing activity that attracts customers
False
True
31
Which one of these is a B2C business model?
All 3
Content provider
Private industrial networks
E-distributer
32
Which of the following is TRUE?
Both are right
Firewalls are used to protect networks, servers and clients
VPN's allow remote users to access internal networks
33
If a company has a free-to-use program, but has "in-game-purchases" its what?
Freemium
None of the alternatives
Pre-free
Freepremium
34
A website must perform a heuristic evaluation, according to EU-Law, before publishing it.
True
False
35
What is true about the cooling off period?
It was recently removed from the EU-directives.
It was recently changed from 14 to 30 days
It was recently changed from 14 to 7 days
It was recently changed from 7 to 14 days.
36
A company/individual market a company for a commission fee, refers to:
Subscription
Advertising
Affiliate
Transaction fee
37
What is NOT a main reasons why people don't shop online?
All three are main reasons
Time delay in receiving theproduct
Not being able to touch theproduct
Security
38
When a consumer returns goods, he/she will never be "forced" to pay for the returns.
True
False
39
What is Consistency?
Right Information
Recomendation
Red thread through website
Navigating through website
40
What is SMTP and POP?
Delivers requested web-pages
Transfer files from client to server and vice versa
Enable E-mail to be routed
Lets you track the route message
41
Conducting a SWOT-Analysis is an important step when developing an online presence.
True
False
42
In the origin of internet, when was it used to military purposes?
Institutionalization phase
Commercialization phase
Innovation phase
43
Which of the following is NOT a major theme for understanding E-commerce?
Technology
Business
Society
Culture
44
Elgiganten is what of the following?
Content provider
Transaction broker
Portal
E-tailer
45
Which of the following is the core communication protocol for the internet?
Telnet
SSL
HTTP
TCP/IP
46
Which three are the main features of E-commerce law?
Consumer protection, data protection and clickstream.
Data-protection, non-repuditation and consumer protection
Data-protection, consumer protection and e-c directives.
Data protection, e-c directives and copyright law.
47
IP/TCP Establishes connection between computers, true or false?
False
True
48
Keyconcepts are developed, technology-driven approach. Which phase?
Re-invention phase of e-commerce
Consolidation phase of e-commerce
Invention phase of e-commerce
Innovation phase of internet
49
Packet switching refers to?
Resembling messages
Slicing, sending and resembling messages.
Sending unsolicited messages to consumers
Packing messages into parcels.
50
Trademarks protect a companys products from being stolen
False
True
51
Which of the following is correct about content marketing?
Using a push strategy
Banner ads on a content providers website
Selling newspapers
Using a pull strategy
52
Amount of likes refers to
Likes ratio
Richness
Applause ratio
Conversion ratio
53
Net marketplace and private industrial networks are two types of B2C-Commerce
True
False
54
For what types of goods does NOT the 14 days cooling off period apply?
Fresh food
Electronics
Artistic work
Digital goods
55
Which of the following is not a feature of E-commerce?
Firm-value chains
Personalization
Ubiquity
Information density
56
Which of the following is NOT included in the procurement process?
Finding the right market
Negotiation
Shipping the product
Sending Invoice
57
Mobile is becoming the primary means of accessing Internet?
False
True
58
Which internet portal would Facebook be?
Vertical market portals
General purpose portal
Affinity groups
Enterprise portal
59
In the evolution of e-commerce, what phase had a more technological-driven approach?
Reinvention phase
Consolidation phase
Invention phase
60
TRI stands for:
Transformation regulation index
Transmission relocation index
Technologyreadiness index
Transaction revenue industry
61
What best describes disintermediation?
Company makes money by connecting companies to customers
A supplier sells goods to a firm, not a customer
digital markets are opened to other firms
Direct relationships between consumers and manufacturers
62
For a company to comply with "Consumer protection" directive, they must?
Clear about if VAT and delivery is included in the price
Have a search engine
Have clear company information on the website
Fairly and lawfully process personal data
63
What is walled gardens?
A system that stops a subscription if its not paid
DRM-system that prohibits wide spreading of content
A firewall system
64
Which of the following is NOT correct?
M-Commerce is mobile commerce
S-commerce is social commerce.
L-Commerce is local commerce.
C-commerce is central commerce
65
The phase when the government implemented full control of the internet is called:
Self-regulation phase
Privatization phase
Governmental regulation phase
66
An example of privacy violation could be:
Your email being read by a hacker
Your Facebook account being hacked.
your purchasing history being sold by a company.
your e-mail being altered by a hacker
67
Considering who your target audience is, is a MINOR step when developing an online presence.
True
False
68
Which of the following is NOT a net marketplace?
E-distributor
Exchange
Private industrial network
Industry consortia
69
Consumer protection and distance selling goes under the same E-C law category.
False
True
70
Hardware and Software are important features in building the E-Commerce
True
False
71
Copyright protects the artists work for up to how many years?
70
For ever
50
20
72
What is the black list?
A list of illegal activities
A list of only aggressive marketing activities.
A list of all items an online store sells
A list of only misleading marketing activities.
73
An E-distributor does what?
operatein a horizontal market that serves many industries
Sells goods and services directly to customers
buildingalliances in vertical industry-owned markets
74
Adresses/links to webpages is:
HTTP
URL
IP
TCP
75
Which of the following offers immediate monetary value?
Invoice
Credit cards
Accumulative balance
Personal checks
76
Which of these refers to the data protection directive?
46/95/EC
2011/83/EC
95/46/EC
2000/31/EC
77
Which is not an type of commerce?
C-Commerce
E-Commerce
M-Commerce
D-Commerce
78
E-mail is considered a very important feature of e-commerce.
True
False
79
Which of these is NOT a one of the revenue models?
Content provider
Affiliate
Subscription
Transaction fee
80
What is physical design?
translatesthe logical design into focused components
translatesthe logical design into physical components
translatesthe logical design into actual components
81
Clickstream data is the time you spend on every webpage?
False
True
82
If a company clearly displays company information and terms & conditions, they comply with:
E-commerce directives
Data-protection
Consumer-protection
83
If Swedish law is in conflict with EU law, swedish law always wins.
false
true
Depends on the case
84
E-commerce is becoming less popular over the years.
true
false
85
Which of the following is correct about Murphy's law?
The consumer is always right.
A customer must always read terms and conditions
It is not a real law, only a theory.
86
Spot purchase indicates what?
Building a long-term relationship
buyingfor an immediate need
Finding a perfect supplier
Buying a spotlight
87
Personal information should not under any circumstances be exported outside of EU?
Only with permission from the individual
True
False
88
What is information asymmetry?
A firm display wrong information
A firm has high information density
A firm hides information
89
No old laws can be applied to the internet.
True
False
90
"TouchID" is protected by:
Trademark
Patent
Copyright
91
Searching for suppliers for specific products is a step of what process?
Customer decision process
Revenue model
Business model
Procurement process
92
Internet marketing contains more peer-to-peer communication than traditional marketing.
True
False
93
What is the purpose of the B2B model "Exchange"?
Sells supplies to other firms
Opens digital markets to other firms
Helps companies connect
94
Which of the following is not a part the consumer decision process?
Awareness of need and Information search
purchase decision and evaluation of alternatives
All are correct!
post-purchase contact and website capabilities
95
Abandonment rate refers to?
The % of customers that place an item in cart but don't buy.
thenumber of negative comments per post to a site.
- The ratio of “add-to-cart”clicks to product views.
percentageof visitors who purchase something
96
The basic concept privacy refers to moral rights to be left alone, free of surveillance
True
False
97
Which of the following is the main type of e-commerce?
All 3
B2B
C2C
B2C
98
Which of the following is NOT a key dimension of e-commerce security?
Correlation
Privacy
Integrity
Nonrepudiation
99
What best describes an "industry consortium"?
Companies that transforms raw materials into final product
Companies that serves a vertical marketspace
Companies that serves a horizontal marketspace
100
Which of the following is the first-level domain?
www.
.com.
www.google.com
google.

E-commerce Flashcards | StudBud