Services 1

Which of the following products is LEAST high in experience qualities?

Salt, bricks, and paper clips are three examples of tangible dominant products.

Because the production and consumption of services is simultaneous, the mass production of services is difficult.

The most distinguishing characteristic of services is:

_____ refers to the fact that services cannot be saved, stored, resold or returned.

Pricing is easier when marketing services than when marketing goods.

Why is it difficult to mass produce a service?

Which element of the services marketing mix is influenced by health inspector's report that is displayed in restaurants?

In the simplest terms, _____ are deeds, processes and performances.

The core offerings of hospitals, hotels, and banks are primarily deeds and performances and therefore, are______________

Which of the following statements about how technology has positively influenced service is true?

Which of the following statements describes how consumers and employees are responding to technology-based services?

Which of the following is an example of a tangible component provided by a hotel?

Which of the following statements not describing marketing implication that results from the intangibility of services?

The characteristic of a service that means that it cannot be seen, felt, tasted or touched is:

The maintenance contract offered by Sears on its Kenmore refrigerators and microwaves is an example of a(n):

Which of the following trends has directly influenced the development of services marketing concepts and strategies?

Which of the following is NOT an example of a service business?

What is the key determinant of whether a product is a good or a service?

Derived services:the value derived from physical goods is really the service provided by the goods, not the goods itself

_____ qualities are characteristics of product consumers may find impossible to evaluate after purchase and consumption.

Which of the following is an intangible component of a car repair shop?

The seven elements of the marketing mix for services are product, promotion, place, price, process, progress and people.

Which of the following statements about services is true?

The deregulation of industries has actually lessened the demand for services marketing skills.

Which of the following statements describes a marketing implication that results from the intangibility of services?

An attorney who charges a client for a missed appointment is taking into account the _____ characteristic of services.

The development of services marketing concepts has been influenced by professional services like doctors and attorneys.

Which is/are the new elements of the service marketing mix?

_____ is a key determinant of whether an offering should be classified as a product or a service.

Which of the following statements describes a marketing implication that results from the intangibility of services?

Because a product is tangible, it cannot be inventoried.

The characteristic of a service that refers to differences in employees' performances is:

In addition to the elements of the traditional marketing mix, the expanded mix for services includes:

All businesses and organizations that operate on the Internet are essentially providing a service.

A primary issue that marketers face in relation to service perishability is ensuring service quality over time.