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World of Marketing Review Flashcards | StudBud
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World of Marketing Review
World of Marketing Review
25 terms
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StudBud Administration
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218 plays
A review of basic marketing concepts as an introduction into the world of marketing.
Flashcards
25 cards
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Practice quiz
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Host live
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Questions
25
Answers
1
Mr. Kim's Nail Salon is an example of.....
A Good
A Service
2
Segmenting based on where people live is an example of...
Geographic Market Segmentation
Psychographic Market Segmentation
Behavioral Market Segmentation
Demographic Market Segmentation
3
What is needed to get a company started?
An Owner
Capital
A Business
Market Share
4
Businesses try to create new or improved products at higher prices than their competition.
True
False
5
Process
of planning, pricing, promoting, selling, & distributing goods that satisfy customers.
Guerilla Marketing
Advertising
Market Research
Marketing
6
The image below represents which type of utility?
Place Utility
Time Utility
Possession Utility
Form Utility
7
Apple coming out with the i-Phone 7 is an example of which Function of Marketing?
Marketing Information Management
Selling
Pricing
Product Management
8
If Mr. Kirk is asking for a $100,000 investment in his company in exchange for 10% equity he is
Valuing his company at $100,000,000
Valuing his company at $100,000
Valuing his company at $1,000,000
Valuing his company at $10,000,000
9
Advertising is an example of which Function of Marketing?
Marketing Information Management
Promotion
Product Management
Selling
10
Which University did Mr. Kirk NOT graduate from?
Truman State University
Lindenwood University
University of Missouri
Southeast Missouri State
11
Which function of marketing focuses on customers personal data?
Selling
Marketing Information Mangement
Promotion
Product Service Management
12
The marketing concept is to satisfy customer's needs and want while generating a profit.
False
True
13
The image below represents which type of utility?
Form Utility
Possession Utility
Time Utility
Place Utility
14
Which function of marketing focuses on getting the product physically into customer's hands?
Product Service Management
Selling
Promotion
Channel Management
15
Which function of marketing focuses on identifying a target market?
Marketing Information Mangement
Product Service Management
Promotion
Market Planning
16
Another name for Organizational Market is?
Retail Market
B2B
Business to Business
Consumer Market
17
Potential customers who share common need/want & have the ability/willingness 2 buy the product
market
mass market
marketing
market share
18
Your Marketing test will be tomorrow, Wednesday, September 27th.
False
True
19
Percentage of the total sales in a market captured by a brand, product, or company.
Market Share
Market
Target Market
Market Segmentation
20
Which of the following are economic benefits of marketing?
New and Improved Products
Lower Prices
Added Value/Utility
All of the Above
21
The image below represents which type of utility?
Form Utility
Place Utility
Possession Utility
Time Utility
22
Which function of marketing focuses on improving products?
Marketing Information Mangement
Product Service Management
Selling
Promotion
23
When an entrepreneur sells a portion of his company, he is giving up?
Equity
Stock
The Company
Investment
24
The image below represents which type of utility?
Time Utility
Form Utility
Possession Utility
Place Utility
25
The Apple i-Phone 7 is an example of...
A Good
A Service
