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Our final Quiz - a review Flashcards | StudBud
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Our final Quiz - a review
Our final Quiz - a review
25 terms
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StudBud Administration
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#review
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
A
brand name and marks
associated with a sport organization (such as a logo) are called:
Tattooing
Branding
Marking
Logoing
2
A benefit of positive brand equity is:
Less drastic revenue declines when the team loses
The ability to charge price premiums
More corporate interest
Increased licensing and merchandising opportunities
3
MOST off field jobs "created" by a stadium are:
Are so simple, a trained circus animal could complete them
High profile, high paying
Hi tech jobs requiring a lot of training
Are low paying, seasonal jobs
4
Manchester United has a massive amount of
brand equity
. Man U plays in:
English Premier League
Bundesliga
The Indian Premier League (cricket)
Major League Soccer
5
All of the following are ethical bases/maxims EXCEPT:
Existentialism
Deontology
Teleology
Scientology
6
Most new stadia and arenas built TODAY are primarily funded by:
Taxpayers
The makers of "tasers"
Rich old men
John Oliver
7
Personnel working at a sport venue should display "aggressive hospitality." This is:
When workers aren't afraid to push and shove
When workers fight amongst themselves
When workers try and guess who the important customers are
When workers are proactive providing customer service
8
A "sweetheart" deal is when:
You eat too many pieces of Halloween candy
You propose to a significant other on the giant scoreboard
A city gives a very favorable deal to a sports franchise
You pay for your significant others dinner
9
A sub-discipline of philosophy concerned with issues of right and wrong in human conduct is:
Ethics
Mores
Norms
Morals
10
A youngster from a poor urban area in Miami would be LESS likely to play which sport?
Swimming
Ice Hockey
Basketball
Football
11
Which one of these is NOT usually offered as a reason for hosting a pro franchise?
Consumption benefits
Greater tax revenue
Enhanced prestige
Job creation
12
An example of "star power" is :
Washed up athletes appear on a bad celebrity dance show
Newton's third law of thermodynamics
When a star player helps fans identify closely with a team
When a star's energy can be used to power a city
13
The Core Elements of the event experience include:
Hoping it all works out
Players and Apparel
Fan behavior and venues
Game form
14
Which one of these is a key generator of FACILITY revenue?
Concessions
Advertising - including naming rights
Tickets
Luxury boxes
15
MLB grants Majestic the official exclusive rights to manufacture uniforms.
Majestic
is the:
Official rights holders
Official uniform manufacturer of MLB
Name of your local movie theater
Licensee
16
Which one of these is NOT a main management concern regarding community sport?
What sports will we offer?
This one
Where are we going to play?
How will we pay for these sports?
17
The combining of all elements on game day or night is an art and science called:
Game Presentation
Wizardry
Gaming
College Game Day
18
If I hold the door open for a female acquaintance, that is an example of a:
Norm
Dumb idea
A societal norm
A norm
19
Sources of brand association include:
Owners, players, and coaches
Rivalries and stadia
All of the above
Logos, marks, nicknames, and mascots
20
The sport with the highest PARTICIPATION numbers in the USA is:
Curling
Polo
Australian Rules Football
Basketball
21
A set of assets and liabilities linked to a brand- that add or subtract to its value is called
Home Equity
Brand Equity
Fiscal Equity
I didn't pay attention the first time
22
When introducing a NEW product, sport managers should:
Be willing to offer smaller trial portions
Successfully communicate the benefits of the new product
Discuss the advantages the new product has over the old one
Be concerned how difficult it is to adopt the new product
23
The YMCA is an example of:
"Average Joe's" chief rivals in the movie Dodgeball
An exclusive for-profit business
An overplayed disco song from the 1970's
A not-for-profit organization delivering recreation for all
24
In class, we discussed a model for ethical decision making. That model has how many steps?
5 steps.
None. Ask your mom what's right and wrong.
1. Ask your friends what to do in any critical situation.
12. Ethics is like rehab.
25
10 Cent Beer Night in Cleveland was:
An example of sport marketing gone bad
A Huge success
A great idea
The founding event for alcoholics anonymous