SEM unit review - Ticket Sales and Pricing

Premium seats could include anything from suites, courtside seats, or seats elsewhere that receive additional benefits.

A customer’s opinion of the value of a sport/event product is based on

Rent, equipment, salaries, and maintenance are expenses known as __________ costs.

Ticket prices for the World Series go way up but the games still sell out. This is an example of __________ demand.

Pricing objectives are important because they determine

A team raises pop prices by $0.25/cup. They sell 1/2 as many cups than before. This is an example of __________ demand.

The Bobcats “Teacher Appreciation Night” offers discounts on tickets for teachers. This is a season ticket promotion.

Which of the following is an intangible benefit (can't be seen or touched) of purchasing a sport watch:

_____________ provides consumers with tickets to every home game or full access to an entire event for a set price

Tickets purchased by fans when arriving at the game, event or show are known as

Pricing your sport/event product lower than your competitors to gain market share is a practice known as __________

_________ is a factor that has a direct influence on attendance and ticket sales.

Premium seats and/or premium ticket packages generally ____________.

Customers are more likely to buy sport/event products at lower prices rather than higher ones. This is a general rule of

_________ typically provide the core revenue stream for many professional sports teams, colleges and universities.

The Internet provides many access points for fans choosing to purchase tickets online, including __________.

When prices go up or down, the change can affect how much of the s/e product customers buy. This is the principle of

Why is pricing the most critical element of the marketing mix?

Technology has created new outlets for the sale of sports/event tickets by third parties like StubHub and SeatGeek.

Pricing tickets the seats closer to the field or stage higher than the ones further away is a strategy known as _____

Game or event tickets that feature additional benefits or values, such as in-seat service or VIP parking are known as

Why might a sport/event organization price entry fees for a marathon below the normal rate?