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Marketing Unit 1 Flashcards | StudBud
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Marketing Unit 1
Marketing Unit 1
14 terms
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StudBud Administration
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137 plays
Chapters 1, 4 and social media
Flashcards
14 cards
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Questions
14
Answers
1
When a company decides which delivery service to use to get its products to customers, this is
the product element of the marketing mix
the place/distribution element of the marketing mix
the promotional element of the marketing mix
the price element of the marketing mix
2
A barber shop has identified young, modern males who live in a 5 mile radius as their potential
target market.
channel of distribution.
promotional mix.
marketing mix.
3
Which of the following is a disadvantage when using social media for marketing?
Sharing ideas and thoughts are very fast
Businesses have no control over what is said
Social media is two way communication
There are no disadvantages, social media is awesome
4
What is the third part of the marketing concept?
operating a business profitably
developing a channel of distribution
identifying customers
deciding on a marketing strategy
5
Who makes most final pricing decisions?
producers
retailers
distributors
wholesalers
6
Joliet has 10 clothing stores. They offer varying types of styles and sizes. This is
monopolistic competition
limited competition
intense competition
no competition
7
When businesses are in this type of competition, they don't focus much on price or promotion.
they always focus on price an promotion
intense
limited
monopolistic
8
Instagram, online reviews, blogs and Twitter are all examples of what?
internet websites
advertising
social media
marketing
9
What is the most difficult type of competition businesses can face?
intense
limited
monopolistic
market
10
Groups of similar consumers within a larger market are known as
market groups
market segments
marketing concepts
market opportunities
11
Which of the following is an example of a service business?
Wal-mart
auto repair shop
clothing retailer
bookstores
12
Businesses involved in marketing activities as products move from producer to consumer is the
market opportunity
target market
competition
channel of distribution
13
Each of the marketing functions occurs every time
an advertisement is printed.
a product is promoted.
a product or service is developed and sold.
a new marketer is hired.
14
How are traditional and social media different?
one-way vs. two-way communication
traditional media has a wider reach
they aren't really different
they have vastly different content
