Unit 4 ESL & EFL

Question 1

A famous person appearing in an ad saying they like using the product

Accepted Answer

celebrity endorsement

Question 2

What is the purpose of an informative article?

Accepted Answer

To give facts and information

Question 3

When writing an informative article, how should you structure your information?

Accepted Answer

By subtopic, By the bullet points in the essay question

Question 4

a new window that opens quickly while you are working on your computer

Accepted Answer

Pop-ups

Question 5

What language should you use?

Accepted Answer

Factual

Question 6

a short, easy to remember phrase that is used for advertising

Accepted Answer

slogans

Question 7

A very large board by the side of the road which shows ads

Accepted Answer

hoardings, billboards

Question 8

the people a company expects will buy a product

Accepted Answer

target audience

Question 9

What should all informative articles start with?

Accepted Answer

A title

Question 10

when people buy products from the same manufacturer/maker, instead of buying similar products from someone else

Accepted Answer

brand loyalty

Question 11

Giving this helps your reader understand your article better.

Accepted Answer

Subheadings

Question 12

Can you use informal language (informal words, sentences) in magazine articles?

Accepted Answer

Depends on audience, Depends on purpose

Questions 12