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SPMT 270 Exam 1
What are the three levels of brand equity?
What is a SMART Goal?
SPMT 270 Exam 1
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1
What is a SMART Goal?
Specific, Measurable, Artistic, Realistic, Time-bound
Specific, Memorable, Achievable, Realistic, Time-bound
Specific, Measurable, Achievable, Realistic, Timeless
Specific, Measurable, Achievable, Realistic, Time-bound
2
What are the three levels of brand equity?
Brand Awareness
Brand insistence
Brand Preference
Brand Strategy
3
What is NOT a common Marketing Strategy?
Undiversified
Product Development
Market Development
Market Penetration
4
How can you group consumers?
Demographic
Product Usage
Psychographic
Product Benefits
5
What is the difference between a Good and a Service?
Goods are equipment while Services are games
Goods are games while Services are equipment
Goods are tangible objects while Services are intangible
Goods are intangible objects while Services are tangible
6
What is a PEST analysis?
Political, Economic, Social, Technology
Political, Economic, Sociocultural, Technology
Political, Economic, Sociocultural, Timeless
Political, Energetic, Sociocultural, Technology
7
The market in which the products offered to its buyers are related to what?
Sports, fitness, recreation
Fitness, recreation, athletics
8
Bill Veeck believed that sporting events should be boring
True
False
9
What is sport marketing?
Creating Sport products that consumer wants
activities designed to meet the wants & needs of sport consumers
"marketing" products in the sport industry
10
Who is the Grandfather of Sports Marketing?
Fred Corcoran
Don Canham
Jon Spoelstra
Bill Veeck
11
What is NOT one of the 4 C's of Marketing
Company
Consumers
Competitors
Control
12
What is the last stage in the Escalator?
Defector
Heavy User
Medium User
Light User
13
What are historical challenges in sports marketing?
Marketing myopia
People don't want to work
Lack of Market research
Poor sales training and techniques
14
What is a current trend in sports marketing?
Women
NFTs
Social Broadcasting
Gamification
15
What is the correct order of the product life cycle?
-growth -introduction-maturity-decline
-introduction-growth -maturity-decline
-introduction-maturity-growth -decline
-growth -maturity-introduction-decline
16
What are the two distinct influences on sports marketing?
Technology
Concessions
Fan Interaction
The event itself
17
What makes up a S.W.O.T analysis?
Suggestions, Weakness, Opportunities, Threats
Strengths, Wins, Opportunities, Threats
Strengths, Weakness, Opportunities, Threats
Strengths, Weakness, Opportunities, Time
18
What is marketing?
activity focuses on satisfying needs & wants through an exchange process
activities designed to meet the wants & needs of sport consumers
19
What are two examples of the future of sports business?
NIL
Artificial Intelligence
Social Media Marketing
Viral Marketing
20
What is the first stage of the Escalator?
Nonuser
Medium User
Light User
Heavy User
21
What is NOT one of the 4 P's of Marketing
Principle
Product
Place
Price
