Persuasive Techniques

Repeats the same word or phrase over and over again

Contains numbers or facts

a celebrity or sports figure recommends the product

Causes the reader to feel something like happiness, sadness, or anger

Makes the reader want to be part of a special group.

Everyone else is buying it, so you should too!

A conclusion based on too little evidence

things that seem to make sense but do not really contain enough facts or support

Quotes an expert like a doctor or lawyer

A broad conclusion made of all or nothing words such as never or always

Words with strongly positive or negative connotations

persuasive technique-expects the reader to make a quick, emotional response (usually negative)

A generalization about the traits that people of a certain group have (often negative

Two things are linked together, but one doesn't really lead to the other.

Don't be a lazy couch potato! Buy my product!